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Business Impact Framework

Through an analysis of thirty B2B SaaS customer, this framework showcases how HockeyStack had an impact on:

  • enhancing operational efficiency
  • driving strategic decision-making
  • significantly improving ROI within the first 60 days after the implementation
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“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation

“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

HockeyStack customers win

Know where to invest more in, which accounts to prioritize, and have a partner on your side to guide your strategies.

13%

Decrease in CAC

22%

Qualified pipeline

20%

Increase in conversion rate

Trusted by hundreds of revenue teams

World-class product experience, combined with excellent support.

94%
Likelihood to recommend
96%
Quality of support
100%
Ease of doing business with
90%
User adoption

Frequently Asked Questions

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How long does the setup and onboarding take?

Connecting all of your data sources takes just a few minutes. The onboarding process, which includes building initial dashboards, user training, and setting goals, takes four weeks on average. Most customers see the value within the first 45 days.

Do I need technical knowledge to implement Hockeystack?

You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.

What tools do you integrate with?

HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.

What makes HockeyStack different?

HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.