Platform Overview

HockeyStack aggregates data from across your tech stack, providing deep attribution insights and account intelligence in one platform. Our AI agents leverage this unique data foundation to deliver insights, reporting, and automate sales workflows to the right contacts and accounts.

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KEY FEATURES

Customizable Attribution Models

Gain a complete view of performance by comparing multiple attribution models side by side in any report.

“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”

Na'im McKee

Director of Marketing Analytics, Technology, and Operations, DHI Group (NYSE: DHX)

KEY FEATURES

Account Level Journeys

Understand which marketing and outbound activities drive revenue, with full visibility into a buying committee’s website actions, engagement levels and ad interactions.

“With the investment from [HockeyStack’s] team, we’ve been able to really, truly understand our customers at an account level — so how many customers are engaging with us, and on what channels, and with what messages — and at an individual level, so that we know based on the persona how we engage and interact and actually convert this persona in this kind of account.”

Amanda Cole

Chief Marketing Officer, Bloomreach

KEY FEATURES

Custom Reports & Dashboards

Any team member and specialization can build custom reports and dashboards tailored to their needs - no code or data engineering degree required.

“When I’m looking at other systems and tools to deploy, one of the things I check is will it integrate with HockeyStack because the level of visibility and the flexibility of the reporting is beyond anything I’ve ever seen before.”

Justin Brock

VP of Demand Generation, Coro

KEY FEATURES

AI Marketing Analyst

Ask Odin to instantly analyze your data, build reports and deliver actionable insights in response to your prompts - all without creating a ticket.

“We’ve been able to use HockeyStack’s insights to allocate our budget more efficiently across digital areas.”

Cameron DeJong

Director of Digital Marketing, Raintree

KEY FEATURES

Lift Analysis

Measure the incremental lift of your marketing activities on driving pipeline, revenue and other metrics based on analysis of historical data-no experiments required.

"Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts."

Tirath Singh

Director of Marketing Operations, Bitmovin

KEY FEATURES

Industry-Best Scoring Algorithm

HockeyStack surfaces high-intent accounts by comparing all data on an account against thousands of closed-won journeys.

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood

Director of Demand Generation, ActiveCampaign

KEY FEATURES

AI Sales Agent

Nova finds high-intent accounts by detecting intent signals that lead to revenue, conducts account research, and identifies key decision makers.

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KEY FEATURES

Workflow Automation

Leverage first- and third-party intent signals from HockeyStack’s native integrations and partners like Bombora to identify high-value leads and accounts. Automate outreach, CRM updates, and audience syncing across your ad platforms using insights uncovered by Nova AI—ensuring your sales team engages the right prospects at the right time.

“With HockeyStack, we have the intent data to tell us who, what, and when is relevant.”

Marty Goldman

Regional Sales Manager, Anvilogic

SDR Automation Playbook

HockeyStack used Account Intelligence to 3x the number of meetings booked by SDRs.

Odin Prompt Library

Inspiration for questions to ask Odin to dig into your marketing data and move from analysis to actionable insights in seconds.

Workflow Library

Create Account Intelligence Workflows to detect intent, research prospects, identify decision-makers, and streamline sales processes.