ACCOUNT INTELLIGENCE
Enhance your sales strategy by targeting the right accounts at the perfect moment.
Use smart scoring, personalized intent models, and real-time alerts to engage buyers during their research or purchase phases.
First and third-party intent
HockeyStack gathers first-party intent data through native integrations with your existing tech stack and offers third-party intent via partners like Bombora. Use aggregated intent to identify useful signals for your sales team like hot leads and qualified accounts.
Smart scoring
Merge proprietary and third-party signals to score accounts and leads. Fully customize your scoring and automate the entire signal-to-pipeline process. Even with automation, it's not a black box—you can view how HockeyStack scored each account and the touchpoints that went into the score.
Salesforce sync
Sync account journeys and any HockeyStack properties into Salesforce fields, allowing you to view account scores, lead scores, intent triggers, and more directly in your CRM.
Real-time alerts
Automatically alert your sales team via Slack when a target account is on your website or reaches a certain level of intent. Hot leads won’t be left behind!
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts
How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.
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“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.
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“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
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