HockeyStack for
Teamsall B2B Revenue Teams
HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.
Actionable marketing insights, minus the headache.
Cross-object reporting
You can use different objects from different platforms to report on revenue. And yes, you can do cross-object reporting with different objects from your CRM.
Sync cleaned and enriched data to CRM/Data warehouse
HockeyStack collects and cleans your data in one place and enriches with reverse IP and firmographics. You can send the data we collect back to your data warehouse or your CRM.
Custom mapping and event setting
You can edit property, channel, and other mappings in HockeyStack’s reporting at any time with complete flexibility. You can also build new events/goals using different data points and properties.
Demand generation shouldn’t be about running brand campaigns and hoping for the best.
See the impact of all demand gen initiatives
All your ads, campaigns, and channels in one place - with with their cost, revenue influence, and ROI. You can see what works and what doesn't in seconds.
Uncover the true influence of your LinkedIn campaigns
See the end-to-end user and account journey from the first LinkedIn impression to closed-won. Understand what's working even if your ads don't get clicks.
Shine a light on the dark funnel
Understand the influence of podcasts, self-reported attribution answers, and other offline activities on the revenue level. We bring self-attribution into the account-level journey so you can see it next to every other touch point.
Optimize campaigns towards revenue
Ad platform data is notoriously biased and unreliable. So we track from the first impression to closed-won with our own first-party, cookie-less script. Use reliable data to optimize campaigns that drive revenue.
Report to executives
HockeyStack helps you report on the metrics executives care about with highest accuracy. Help them understand the return on investment of demand gen easily.
Data and insights that entire team can leverage.
Your source to answer critical questions
Tell a better story by understanding not only what activities are working and what aren't, but also how well these activities are working and what are the areas to improve for efficient growth.
Set better targets, forecast with confidence
Use the machine learning model to understand how much you need to spend to hit your goals, where to allocate this budget, and where to reduce spending.
Understand how each team contributes to revenue
Tie each department's spend and activity directly to revenue. Identify which programs drive pipeline and which do not so you can hold your team accountable for revenue, build radical alignment within your GTM team, and fund programs that drive pipeline.
Board and C-suite overview
Use high-level overview dashboards to monitor key metrics company-wide and within teams, pinpoint issues, uncover opportunities, and forecast easily.
See which campaigns work to what extent.
Optimize campaigns for revenue
Integrate HockeyStack with all of your ad platforms, your CRM, and your website to uncover which channels, campaigns, and ads drive the most revenue and adjust your paid media investment accordingly.
Use cohorts to expand
Create cohort tables by company size, industry, region, or custom CRM properties to understand the journey of your ICP, identify new TAMs and ICPs effortlessly.
Build audiences and offline conversions
Create account lists with first/third-party intent, website actions, custom goals, or cohorts and sync them directly to LinkedIn and Display Network
See how LinkedIn ad impressions influence pipeline
Most people don’t click on ads. Measure the true impact of your LinkedIn ads by tracking LinkedIn ad impressions, ad views, and engagements that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.
Measure content’s performance across platforms, channels, and campaigns.
Accelerate demand with content without guesswork
See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.
Cohort and segment buyers
Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.
Measure incremental revenue lift of content programs
Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.
Uncover content’s influence on key metrics
You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.
Prospect with confidence.
Perfect your outreach
Easily uncover which companies are visiting your website and which ones are showing intent. Identify their buying stage and target them with laser accuracy.
Sync cleaned and enriched data to CRM
HockeyStack collects and cleans your data in one place and enriches with reverse IP and firmographics. You can send the data we collect back to your CRM.
Prioritize accounts with data
HockeyStack automatically scores accounts based on their actions as well as historical journeys and shows which accounts are in-market and which accounts are high-value.
Buyer journey highlights
See the entire account and contact journey with all marketing and sales touch-points across platforms, with the most important highlights.
Track deal activities at scale.
Uncover the account intent
Uncover the entire deal journey with all marketing and sales touch-points across platforms, and easily pinpoint deals with the highest intent.
Get notified when they are back
Whether it's an open deal or a closed deal, HockeyStack notifies you in real time when your accounts are on the website and showing intent.
Deal prioritization
HockeyStack leverages both first and third-party intent signals across the customer journey to score late-stage accounts and help you prioritize them.
Sync cleaned and enriched data to CRM
HockeyStack collects and cleans your data in one place and enriches with reverse IP and firmographics. You can send the data we collect back to your CRM.
Trusted by hundreds of revenue teams
World-class product experience, combined with excellent support.
Trusted by B2B leaders around the world
Their words, not ours.
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