Build the dash using the Manual and answer questions like:
- Is our website getting the amount of traffic we anticipated, and if not, what sources are lagging behind?
- Where are people dropping off in the site visit, which pages are least impactful for conversion? Which are most impactful?
- Is our messaging resonating with our target persona?
- Which pages should we improve immediately and which are doing well enough to support more traffic, even from paid sources?
- What content types or categories on web are most viewed?
Key takeaways:
- Investigate anomalies to capitalize on high-performing trends or address issues like outdated content, ineffective messaging, or underperforming campaigns.
- Metrics like form submission rates, traffic trends, and engagement by source enable monitoring of progress toward broader marketing KPIs such as lead generation and deal creation.
- This can also help you spot problems with key pages if you notice a dip that doesn’t match anticipated seasonal or cyclical trends at the week, month or quarter level.
- Double down on high-impact pages that are driving conversions or show up in your journeys toward your identified goals.
- Repurpose or amplify messaging that works organically or via paid sources across channels to further validate how your message is resonating.
- Review related metrics together in to draw insights using the visuals to spot major differences.
- Stacked journey analysis and engagement charts can illuminate how users interact differently with content at each stage of the funnel, and which pieces might be contributing to adverse outcomes more heavily (like closed lost).
- Group pages by content theme, media type offered or series output to see if any of those form factors are positively or negatively influencing high intent handraises, deal creation or wins.
Dashboard Template
