Natalie and Ben discuss what they like about events, and what they don't like about them, before grading the quality of event-generated-leads.
Natalie and Ben talk about leads from Google, then grade the overall quality of Google leads.
Ben and Natalie break down how they feel about leads that came from competitors and provide their overall score.
Ben and Natalie talk about folks that used your product at a previous company, and whether they make for good leads.
Natalie and Ben discuss how effective leads that come from dark social are.
