Aaron Morrissey

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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Videos featuring Aaron Morrissey

How Cold Emails Were Invented

Heath Jenkins, The World's First Traveling Salesman, accidentally invents the unsolicited letter in 1813, which would evolve into the cold email a couple hundred years later.

The World's First Traveling Salesman

Season 1 Episode 1

The First Display Ad

Cal Jenkins helps a motor company promote their new car and accidentally invents the first display ad in history.

The World's First Traveling Marketer

Season 1 Episode 1

How Product Demos Were Invented

Heath Jenkins, The World's First Traveling Salesman, accidentally invents the product demo in 1824.

The World's First Traveling Salesman

Season 1 Episode 2

The First Lead Gen Campaigm

Cal Jenkins helps a realtor in Maine gain foot traffic for his new listing by offering free appraisals (and accidentally inventing 'lead generation' in the process).

The World's First Traveling Marketer

Season 1 Episode 2

How Attribution Was Invented

Heath Jenkins, The World's First Traveling Salesman, accidentally invents attribution in 1817.

The World's First Traveling Salesman

Season 1 Episode 3

The First Sponsored Ad

Cal Jenkins convinces a radio station to sell their air time to local businesses and accidentally invents sponsored ads.

The World's First Traveling Marketer

Season 1 Episode 3

How Infographics Were Invented

Heath Jenkins, The World's First Traveling Salesman, accidentally invents infographics in 1829.

The World's First Traveling Salesman

Season 1 Episode 4

How Attribution Was Invented

Cal Jenkins accidentally invents attribution while trying to help his friend Bob bring in more patrons to his saloon.

The World's First Traveling Marketer

Season 1 Episode 4