Cal Jenkins helps a motor company promote their new car and accidentally invents the first display ad in history.
Cal Jenkins helps a realtor in Maine gain foot traffic for his new listing by offering free appraisals (and accidentally inventing 'lead generation' in the process).
Cal Jenkins convinces a radio station to sell their air time to local businesses and accidentally invents sponsored ads.
Cal Jenkins accidentally invents attribution while trying to help his friend Bob bring in more patrons to his saloon.
