Travel back in time to relive the adventures of Cal Jenkins and see how he accidentally invented the marketing tactics we use today.
The First Display Ad
Cal Jenkins helps a motor company promote their new car and accidentally invents the first display ad in history.
The First Lead Gen Campaigm
Cal Jenkins helps a realtor in Maine gain foot traffic for his new listing by offering free appraisals (and accidentally inventing 'lead generation' in the process).
The First Sponsored Ad
Cal Jenkins convinces a radio station to sell their air time to local businesses and accidentally invents sponsored ads.