Ben Pearson

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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Videos featuring Ben Pearson

Events

Natalie and Ben discuss what they like about events, and what they don't like about them, before grading the quality of event-generated-leads.

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Season 1 Episode 1

Google

Natalie and Ben talk about leads from Google, then grade the overall quality of Google leads.

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Season 1 Episode 2

Competitors

Ben and Natalie break down how they feel about leads that came from competitors and provide their overall score.

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Season 1 Episode 3

Used at Past Company

Ben and Natalie talk about folks that used your product at a previous company, and whether they make for good leads.

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Season 1 Episode 4

Dark Social

Natalie and Ben discuss how effective leads that come from dark social are.

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Season 1 Episode 5