Obaid Durrani

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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Videos featuring Obaid Durrani

Attribution is not only about proving ROI

Emir and Obaid go over why attribution is not only about proving ROI, why teams need to stop trying to give credit to single touchpoints, and why they should be trying to understand the collective impact of all their efforts instead.

Attribution 2.0

Season 1 Episode 1

Podcasting

Marketer vents to his therapist about his company not believing in their podcast, and being bullied by the Sales team.

B2B Therapy

Season 1 Episode 1

Content Marketers Be Like

Obaid shows what its like learning about content marketing from content marketers who only believe in blog posts.

Marketers Be Like

Season 1 Episode 1

Lucky You

Obaid's first marketing rap song. It is a cover of 'Lucky You' by Joyner Lucas and Eminem. He essentially covers Joyner Lucas' verse while keeping the same rhyme scheme and changing the words to be marketing related.

The Marketing Mixtape

Season 1 Episode 1

Part 1, The Stalking

ERP is a software company that can help you increase your productivity. And they'll go to any lengths to make sure you know that.

HockeyStack Chronicles

Season 1 Episode 1

The Never-ending Debate Between Marketers & Leadership

Obaid goes over the never-ending debate between leadership and marketers, and how it can positively or negatively impact a marketer's career.

Level Up

Season 1 Episode 1

Part 1

Alternate-universe Obaid has several mind-blowing realizations that are far ahead of their time.

Things Marketers Would Never Say

Season 1 Episode 1

Gifting

Marketer visits his therapist to complain about his company not letting him send gifts to prospects, and Greg's disdain for cookies.

B2B Therapy

Season 1 Episode 2