Obaid Durrani is the Head of Content at HockeyStack
Emir and Obaid go over why attribution is not only about proving ROI, why teams need to stop trying to give credit to single touchpoints, and why they should be trying to understand the collective impact of all their efforts instead.
Marketer vents to his therapist about his company not believing in their podcast, and being bullied by the Sales team.
Obaid shows what its like learning about content marketing from content marketers who only believe in blog posts.
Obaid's first marketing rap song. It is a cover of 'Lucky You' by Joyner Lucas and Eminem. He essentially covers Joyner Lucas' verse while keeping the same rhyme scheme and changing the words to be marketing related.
ERP is a software company that can help you increase your productivity. And they'll go to any lengths to make sure you know that.
Obaid goes over the never-ending debate between leadership and marketers, and how it can positively or negatively impact a marketer's career.
Alternate-universe Obaid has several mind-blowing realizations that are far ahead of their time.
Marketer visits his therapist to complain about his company not letting him send gifts to prospects, and Greg's disdain for cookies.
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