Obaid Durrani is the Head of Content at HockeyStack
Obaid takes shots at LinkedIn gurus, their selfies, and their obsession with copywriting.
Obaid discusses how LinkedIn is not an accurate representation of the overall MarTech talent pool and why considering the every-day marketer is important.
Emir and Obaid talk about how most companies still incorrectly use attribution, how they attribute the wrong channels as revenue drivers, and their lack of investment in brand building due to it being harder to track.
Alternate-universe Obaid ponders the meaning of many truths that have long-escaped marketers and reaches a new level of enlightenment.
In early 2022, when everyone was talking about "building a media company," but no one had any idea what anyone was talking about when they said that, Obaid tried taking a shot at what the advice meant.
Zeus is furious when he finds Darth Vader in Valhalla, but Goku and Hercules are there to take a deeper look into his journey...... using HockeyStack.
Obaid goes over how he'd summarize the quickly-evolving role of a B2B SaaS marketer while accounting for their growing areas of focus and responsibilities.
Emir and Obaid talk about how the perfect attribution model doesn't exist, why self-reported attribution is a good, but limited start, and the need to collect more data to better understand complex buyer journeys.
