In early 2022, when everyone was talking about "building a media company," but no one had any idea what anyone was talking about when they said that, Obaid tried taking a shot at what the advice meant.
Obaid explains the concept of 'substance and delivery' through a song that is meant to be an example of providing unique substance through creative delivery.
Obaid's first marketing rap song. It is a cover of 'Lucky You' by Joyner Lucas and Eminem. He essentially covers Joyner Lucas' verse while keeping the same rhyme scheme and changing the words to be marketing related.
A cover of "To The Moon" by JNR Choi and Sam Tompkins, Obaid inspires marketers to step out of their comfort zones and do more creative marketing.
Obaid teamed up with Will Ballance, CEO and Co-founder of Lavender, to create a song and music video for Lavender, an AI email-writing software.
After taking a break from writing and recording marketing-related rap music, Obaid attempts to get back into the mix with a rap song about HockeyStack, while trying to build the song itself on a creative concept.
