Obaid Durrani is the Head of Content at HockeyStack
Marketer vents to Therapist about his leadership wanting him to "do more with less," and Greg's rookie requests.
Obaid pokes fun at demand gen marketers and the hype around dark social.
Alternate-universe Obaid asks questions that have the power to build new worlds.
Obaid explains the concept of 'substance and delivery' through a song that is meant to be an example of providing unique substance through creative delivery.
Considering product association, or the outcomes someone thinks of when they consider your product, during the ideation phase helps you come up with concepts you can create memorable, yet informative content around.
A cover of "To The Moon" by JNR Choi and Sam Tompkins, Obaid inspires marketers to step out of their comfort zones and do more creative marketing.
Obaid teamed up with Will Ballance, CEO and Co-founder of Lavender, to create a song and music video for Lavender, an AI email-writing software.
Obaid goes over the idea of 'moments of impact' while playing the greatest video game of all time, Elden Ring.
