Obaid Durrani is the Head of Content at HockeyStack
Emir and Obaid talk about why teams need to base their goals on company goals, communicate better, and have a shared focus on new revenue, product usage, and user retention.
Obaid talks about how daydreaming ideas can be effective if you get into the habit of putting in the effort to turn those ideas into reality.
After taking a break from writing and recording marketing-related rap music, Obaid attempts to get back into the mix with a rap song about HockeyStack, while trying to build the song itself on a creative concept.
Obaid discusses how B2B teams can learn from B2C companies and consider the "unboxing experiences" of those they market to, particularly for teams that focus on demand gen and content marketing.
If you're building a B2B media company, this is the most important thing you can do & the most important thing you should avoid.
Obaid talks about his first marketing philosophy: rabbit holes.
