If you're building a B2B media company, this is the most important thing you can do & the most important thing you should avoid.
Obaid talks about his first marketing philosophy: rabbit holes.
Obaid goes over the never-ending debate between leadership and marketers, and how it can positively or negatively impact a marketer's career.
Obaid discusses how LinkedIn is not an accurate representation of the overall MarTech talent pool and why considering the every-day marketer is important.
Obaid goes over how he'd summarize the quickly-evolving role of a B2B SaaS marketer while accounting for their growing areas of focus and responsibilities.
Considering product association, or the outcomes someone thinks of when they consider your product, during the ideation phase helps you come up with concepts you can create memorable, yet informative content around.
Obaid goes over the idea of 'moments of impact' while playing the greatest video game of all time, Elden Ring.
Obaid talks about how daydreaming ideas can be effective if you get into the habit of putting in the effort to turn those ideas into reality.
Obaid discusses how B2B teams can learn from B2C companies and consider the "unboxing experiences" of those they market to, particularly for teams that focus on demand gen and content marketing.
