Attribution 2.0 | The Flow by HockeyStack

Podcasts

Emir and Obaid break down everything related to Attribution 2.0 and how marketers and leadership teams can adopt it to achieve more efficient revenue growth in these short 5 to 10 minute episodes.

Starring:

Emir Atli

Obaid Durrani

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Episodes

Attribution is not only about proving ROI

Emir and Obaid go over why attribution is not only about proving ROI, why teams need to stop trying to give credit to single touchpoints, and why they should be trying to understand the collective impact of all their efforts instead.

Season 1 Episode 1

The industry still relies on flawed attribution

Emir and Obaid talk about how most companies still incorrectly use attribution, how they attribute the wrong channels as revenue drivers, and their lack of investment in brand building due to it being harder to track.

Season 1 Episode 2

Attribution is about collecting more data

Emir and Obaid talk about how the perfect attribution model doesn't exist, why self-reported attribution is a good, but limited start, and the need to collect more data to better understand complex buyer journeys.

Season 1 Episode 3

Different departments currently operate in silos

Emir and Obaid talk about the root cause of Sales & Marketing's dysfunctional relationship, as well as how different departments have different goals and are measured on success in different ways.

Season 1 Episode 4

All teams need access to customer journey data

Emir and Obaid talk about why every department needs access to customer journey data and how it could help companies achieve better GTM alignment.

Season 1 Episode 5

Teams need to build their goals on company goals

Emir and Obaid talk about why teams need to base their goals on company goals, communicate better, and have a shared focus on new revenue, product usage, and user retention.

Season 1 Episode 6