Relive the classic tales of B2b Ross in this remastered series, where he shares different stories of old games and new games.
How The Buyer's Journey Has Changed
B2b Ross goes over how things have changed when it comes to our buyer's journeys and why the old way of doing things doesn't work anymore.
How Events Have Changed
B2b Ross reminisces about how events used to be in the B2B industry, and talks about how things can be done differently today.
How Attribution Has Changed
B2b Ross discusses how attribution has evolved from figuring out who gets credit to better understanding the buyer's journey.
How The Marketing Funnel Has Changed
B2b Ross breaks down whyThe Marketing Waterfall, otherwise known as TOFU, MOFU, and BOFU content just won't cut it anymore.
How Content Has Changed
In this episode, B2b Ross discusses how content has evolved over time from being SEO-driven to audience-and-narrative-driven.