In this episode, B2b Ross discusses how content has evolved over time from being SEO-driven to audience-and-narrative-driven.
In this special edition of How Times Change, B2b Ross meets up with The Worst Marketer In The World to discuss how Marketing has evolved from being the Arts & Crafts department.
B2b Ross goes over how things have changed when it comes to our buyer's journeys and why the old way of doing things doesn't work anymore.
B2b Ross reminisces about how events used to be in the B2B industry, and talks about how things can be done differently today.
B2b Ross discusses how attribution has evolved from figuring out who gets credit to better understanding the buyer's journey.
B2b Ross breaks down why The Marketing Waterfall, otherwise known as TOFU, MOFU, and BOFU content just won't cut it anymore.
B2b Ross discusses how business leaders inadvertently set off a decades-long 'Attribution War' between their own Marketing & Sales teams by assigning them different goals.
B2b Ross tells the tale of B2B buying processes and how they evolved over time to give buyers more power.
B2b Ross goes over how LinkedIn evolved from a resume website to a social platform for B2B creators and companies to build connections and grow their businesses.
B2b Ross expresses his disbelief in the way B2B companies are still running events in today's day and age.
B2b Ross talks about how 'content' no longer means 'blog posts.'
B2b Ross discusses how people approached gated ebooks back in the day, and how they should approach them now.
B2b Ross reminisces about his MySpace Top 8 and thinks about how drastically social media has evolved over time.
