The Loop Live | The Flow by HockeyStack

Educational

B2B buying behavior is changing... so what do we do about it? Join Alice de Courcy (Global CMO at Cognism), Fran Langham (Global Head of Demand Gen at Cognism), and Liam Bartholomew (VP of Marketing at Cognism) as they tactics and strategies to help you reach modern, self-serve, B2B buyers.

Starring:

Cognism

Play Now

Episodes

Be more than just sales support

Alice and Liam discuss how B2B buying behaviour has changed, how marketing teams can best reach self-serve B2B buyers, and how to transition away from sales support/lead gen led marketing.

Season 1 Episode 1

Easy Mode content framework

Fran is joined by Todd Clouser and Obaid Durrani. To unpack their full 'Easy Mode' content framework, and how it's re-shaped Cognism's content strategy.

Season 1 Episode 2

Marketers can't rely on outdated tactics

Fran is joined by Gaetano DiNardi and Canberk Beker. To unpack Cognism's tactical playbook and how to match your tactics to how buyers BUY in 2023.

Season 1 Episode 3

Paid social strategy and ad creative deep dive

Canberk Beker is joined by Tim Hughes to unpack Cognism's strategy for a masterclass on how we created our top performing paid social ads, complete with a deep dive of our best creatives.

Season 1 Episode 4

Finding the right places to create demand

Gaetano DiNardi is joined by Jamie Skeels and Amy Collins to unpack demand creation and give a sneak peek into Cognism's complete framework for creating demand.

Season 1 Episode 5

B2B influencers deep dive

Liam Bartholomew and Gaetano DiNardi break down B2B influencer marketing in 2023, Cognism's full strategy as well as Gaetano's own influencer collaborations with Cognism.

Season 1 Episode 6