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Content Journey: Establishing Purposes & Segmenting Your Audience

Obaid breaks down The Content Journey, a concept from The Easy Mode Framework, which helps marketers establish the purposes behind their content, as well as define and segment their audience.

Season 1 Episode 1

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Episode 2

Memorable Experiences In Marketing: A Detailed Breakdown

A look at what it means to create memorable experiences in marketing, how marketing teams can do so, and the impact it has on your audience, prospects, and customers in the short, mid, and long-term.

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