There's a better way to do attribution and marketing in B2B
Although we spend a ton of time creating content for salespeople, do we have a clue what happens to it?
What's the cost of implementing in-house custom attribution? And how feasible it is, considering that people fumble through just creating a UTM builder properly
You can have all the data in one place, easily accessible. Or you can have a twenty minute conversation with teh table
Not only the data but also insight to help MarOps managers and give them the right information and answer the questions effectively
Visualizing the whole customer journey doesn't have to be hard
Set them up with exactly what they need and empower them to speak the things they need to know about
98% of what is being stimulated from an advertising perspective that doesn't result in a conversion isn't currently being reported.
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