Identify every activity in every action
HockeyStack offers three different funnels for three different use cases, allowing you to understand not only the cause but also the impact of each activity.
Reverse funnels
HockeyStack is the only tool that enables you to understand your buyer journey not only from the first impression to revenue but also in reverse, from revenue backwards. This allows you to easily identify how much various activities impacted your funnel.
Auto funnels
What are the most common activities from point A to point B? All you need to do is choose your points, such as Website Visit to Revenue, and HockeyStack will show you the most common paths between these two points.
Classic funnels
Understand the impact of each stage across your journey. With HockeyStack, you can create funnels with any datapoint you want and see which stages cause drop-offs and which stages have higher conversions.
What's possible?
Campaign lift
Will you lose any sales if you paused branded search campaigns? Do LinkedIn ad impressions drive leads, even if people don't click? Does a certain channel influence deals more than another?
Lift will tell you.
Content lift
What impact doe website live demo views have on demos booked? Does you in-feed content influence your leads? Does a specific product page influence more than others?
Lift will tell you.
Program lift
How much influence does your newsletter have on leads? Do viewers of your video series convert higher than non-viewers? If you stopped blogging, would it matter?
Lift will tell you.
Messaging lift
Does your messaging motivate action? Does your new ad creative drive more meetings than your old? Does your updated homepage influence SQLs more than before?
Lift will tell you.
G2 Intent Dashboard
How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?
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How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
Frequently asked questions
Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.
AI agents are only as good as the data they’re trained on. Without access to accurate, well-organized, and contextual information about your business, they produce outputs that are often irrelevant or unreliable.
HockeyStack connects directly to your GTM tech stack, ingesting both structured and unstructured data across marketing, sales, product, and customer success. We clean, organize, and categorize this data to ensure your AI agents are grounded in accurate, up-to-date information.
You also have the ability to customize and edit the context your AI agents operate in, ensuring they understand your business as deeply as you and your team do.
Over time, HockeyStack AI Agents continuously learn from your company’s real activities, strategies, and decisions, automatically refining their recommendations and actions.
The result is trustworthy, business-aware outputs that drive meaningful results from day one, and only improve over time.
While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin and Nova, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.
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