HockeyStack Team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Watch the collection

Videos featuring HockeyStack Team

Paid social strategy and ad creative deep dive

Canberk Beker is joined by Tim Hughes to unpack Cognism's strategy for a masterclass on how we created our top performing paid social ads, complete with a deep dive of our best creatives.

The Loop Live

Season 1 Episode 4

Finding the right places to create demand

Gaetano DiNardi is joined by Jamie Skeels and Amy Collins to unpack demand creation and give a sneak peek into Cognism's complete framework for creating demand.

The Loop Live

Season 1 Episode 5

What happens to the content

Although we spend a ton of time creating content for salespeople, do we have a clue what happens to it?

HockeyStack by Others

Season 1 Episode 5

B2B influencers deep dive

Liam Bartholomew and Gaetano DiNardi break down B2B influencer marketing in 2023, Cognism's full strategy as well as Gaetano's own influencer collaborations with Cognism.

The Loop Live

Season 1 Episode 6

From Unknown Person to Closed Opportunity

Visualizing the whole customer journey doesn't have to be hard

HockeyStack by Others

Season 1 Episode 6

What is important for your team?

Set them up with exactly what they need and empower them to speak the things they need to know about

HockeyStack by Others

Season 1 Episode 7

Advertising Visibility

98% of what is being stimulated from an advertising perspective that doesn't result in a conversion isn't currently being reported.

HockeyStack by Others

Season 1 Episode 8