What is this dashboard about?This is the paid acquisition dashboard, showing your overall spend across all channels and the business results of your campaigns. Reports also automatically compare the data with the previous time frame so that you can see the changes on metrics.Scrolling down, you can see a funnel that starts from paid traffic and shows the conversion rate between stages, average time in-between, and drop-off.Below that, you will see “Conversion Impact of Each Campaign,” which is a lift report showing you the conversion influence of a campaign, channel, touchpoint, etc.We have a couple of tables here showing the revenue influence of ad networks, campaigns, campaign groups, and creatives. You can report on creatives on LinkedIn and keywords on Google/Bing.
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Paid Acquisition

Spend

This Month

Paid Traffic

This Month

Paid Influenced Leads

This Month

Paid Influenced Qualified Leads

This Month

CPM

This Month

CPC

This Month

Cost Per Lead

This Month

Cost Per Qualified Lead

This Month

Paid Influenced Deal Trend

This Quarter

Paid Influenced Deal Value Trend

This Quarter

Cost Per Deal

This Quarter

Cost Per Won Deal

This Quarter

ROAS

This Quarter

Paid Traffic Funnel

This Quarter

Conversion Impact of Each Campaign

This Quarter
1
CampaignDeal Created

Ad Networks (Linear Attribution)

This Month
1
Ad NetworkSpendCost per LeadClicksDeals CreatedImpressionsCost per Deal

Campaign Groups (Uniform Attribution)

This Month
1
Campaign GroupSpendImpressionsClicksDeals CreatedCost per LeadCost per Deal

Campaigns (Time Decay Attribution)

This Month
1
CampaignSpendCost per LeadImpressionsCost per DealClicksDeals Created

Creatives (Linear Attribution)

This Month
1
CreativeSpendDeals CreatedImpressionsCost per LeadCost per DealClicks

Metrics for Paid Influenced Leads

This Quarter
1
CompaniesQualified Lead RateDeal RateACV WonACV in PipelineWin Rate

Metrics for Non-Paid-Influenced Leads

This Quarter
1
CompaniesQualified Lead RateDeal RateACV WonACV in PipelineWin Rate