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Marketing attribution is an important and effective way to evaluate and track your marketing efforts and your resources. You can successfully better your digital marketing and ROI by tracking customer touchpoints. Ruler Analytics is a marketing attribution software with closed-loop multi-channel tool to help you gain insight and track customer journey over multiple touchpoints. Keep […]
Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
The features that meet the expectations and needs of each company from the CRM tools are different. So what are the priorities of your company? Which CRM service will work in parallel with the operation of your company? If you wonder which Saas CRM tool will meet your needs, continue reading. This blog will be the CRM encyclopedia for you.
Conversion rate is one of the oldest metrics that help you understand your website’s success. B2B services have an average of 5.9% conversion rate, so they use various tools & methods to optimize their conversion rates. In this article, I will go over the best conversion rate optimization tools that you can choose from based […]
Segment has a feature that allows organizations to simply collect and separate their users' behaviour using their events. Segment also does a decent job of identifying users and displaying their demographics based on a variety of parameters. Segment differs from conventional ETL tools in that it is meant to gather and link customer data from a variety of marketing, analytics, and data warehousing technologies and unify it into customer profiles. It has connection to a number of SaaS data sources and data warehouse destinations, while not being primarily an ETL tool.
Subscription management is essential for SaaS companies. Successful subscription management gives a high customer retention rate, and a high retention rate indicates a profitable business. SaaSOptics is one of the most popular platforms in subscription management. SaaSOptics automates financial operations for B2B SaaS businesses. SaaSOptics is a cloud-based solution, and it is being used chiefly by start-up companies. SaaSOptics utilizes SaaS marketing and sales metrics, scale billing and payments.
Are you a user that has used Amplitude for a long time but is looking for alternatives now? In this article by HockeyStack, I will help you with some prominent alternatives that will enable you to find the software that best suits your needs.
Businesses are always on the lookout for more about their customers that will enable them to take make data-informed decisions to maximize customer satisfaction, increase customer retention, and drive pipeline. After all, which company doesn’t want to know specific patterns and behaviors of their users to easily convert them into customers and maximize revenue? Mixpanel […]
Your landing page is your company’s most important asset in terms of branding and converting your leads. A critical aspect of converting your traffic into customers is using the best tools in the market for your needs. To optimize your conversion rate, I have listed the tools that you can use today to maximize your […]