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Top 17 Conversion Rate Optimization Tools To Try TODAY

Conversion rate is one of the oldest metrics that help you understand your website’s success. B2B services have an average of 5.9% conversion rate, so they use various tools & methods to optimize their conversion rates.

In this article, I will go over the best conversion rate optimization tools that you can choose from based on their features, integrations, pricing, etc.

Click here to skip to the first tool!

What Is Conversion Rate Optimization?

Conversion rate optimization is all of the technical and contextual development moves that you make for the visitors of your website or application to perform the desired action regarding your product.

Performing this optimization is a tedious process that requires a series of operations.

The optimization process, which starts with analyzing how a certain segment of your users behave in certain situations, following industry trends, constantly monitoring metrics, identifying technical problems about your site, continues with creating solutions, then testing these solutions and getting feedback from users.

It isn’t easy to operate this entire process manually. It requires quite a significant investment of time and labor.

At this point, getting help from conversion optimization tools will be a very efficient solution for both your company and your employees.

In this way, you will not only prevent your competitors from getting ahead of you by working efficiently, but also you will be able to transfer your investment to other channels.

These tools perform many operations, which are indispensable for optimization, quickly and efficiently. When this process is carried out with the right tools, you can get very positive results.

What Is Conversion Rate Formula?

To calculate the conversion rate, you can divide the number of users who perform the desired action (subscription, purchase, etc.) by your total number of visitors.
Multiplying the result by 100 will suffice to get a percentage.

  • Conversions / Total number of sessions = Conversion rate

Analytics Tools


Kissmetrics is an analytics tool introduced by Neil Patel in 2008.

As an inclusive analytics tool, Kissmetrics aims to perform analytics specific to your company and report them with powerful visuals.

And if your goal is to monitor and report metrics for Converse Rate optimization, it has features to help with that.

If your goal is to monitor and report metrics for Converse Rate optimization, it has features to help with that. Using this tool, you can analyze user behavior and your marketing funnel.


Kissmetrics has three membership packages, silver, gold, and platinum. These packages are scaled according to their usage limits as well as the opportunities they provide in terms of advanced reporting, integration, and user support.

These packages are offered on an annual payment. The platinum version is a package that you can customize by contacting the support team.

You can also request a free demo version by contacting the team.

You can see the detailed pricing page here.


Matomo is an analytics tool created by Matthieu Aubry in 2007. Defining itself as an effective Google Analytics alternative, Matomo especially underlines that the tool was developed with security sensitivities in mind.

Matomo offers features such as Heatmaps, Session Recordings, Funnels, A/B Testing, Form Analytics for your Conversion rate analytics.


Matomo offers two versions, On-Premise and Cloud. Cloud version’s pricing increases in line with monthly traffic.

  • The On-Premise version is a version that you can use with your own servers. It is basically offered for free, but you can use many features via plug-ins by paying an additional fee.
  • The Cloud version, on the other hand, is a version that you can use after a 21-day free trial period by paying a certain fee according to your monthly traffic. In this version, your data is kept on Matomo’s servers, but you can access many features at no additional cost.
You can see the detailed pricing page here.


Clicky is an analytics tool developed by Roxr Software in 2006. Although Clicky has emerged as a tool for small businesses and blogs, it has features that large companies can prefer.

Clicky, which provides analysis with detailed segmentation, also allows you to monitor the key metrics you need to monitor for Conversation rate optimization in real-time.

It aims to be a tool that gives importance to functionality rather than visuality. Therefore, visuality remains in the background in reporting and analysis options.


Clicky has a free version for small businesses and individual users to monitor a single website.

However, most of the features that can be considered as the basis for Conversion Rate optimization are in the set offered under the name of premium features and are not included in the free version.

The tool has four paid options: Pro, Pro Plus, Pro platinum, and custom.

These options have most of the features required for conversion rate optimization analytics. So you need to choose a plan according to your usage amount.

The only difference between the Pro and Pro Plus versions is the Heatmaps feature.

You can see the detailed pricing page here.

Google Analytics

Google Analytics is Google’s comprehensive core tool for marketing analytics.

This tool, which was released by Google in 2005, includes many features that can be used for Conversion rate optimization.

Using this tool, which works very consistently, especially in the Google environment, allows you to monitor user behavior, detect technical problems, and prepare reports in line with the metrics you choose.


  1. Google Analytics is offered free of charge, with all its features accessible and can be integrated into many Google products.
  2. A separate toolkit called Google analytics 360 is also offered, which large-scale businesses can use for very advanced analytics. But the free version has almost everything you would expect from google analytics.


HockeyStack is an end-to-end analytics tool for SaaS companies. It is a SaaS analytics tool that unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

With HockeyStack, you can answer inter-departmental questions that you cannot answer with any other tool on the market, such as:

  • How much revenue did a certain blog series bring us?
  • What is the activation rate of users from Facebook Ads?
  • What is the average contract value of sales that our whitepaper generated?
  • Do users that affiliates bring churn faster than users that marketing brings?

and more.

By providing answers to these questions, HockeyStack allows SaaS businesses to get rid of fragmented data and start understanding what really affects their revenue.

Revenue + Marketing Dashboard

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Funnels to view the customer journey in detail and find out how user behavior changes
  • Goals to help you track conversions from blog post views to signups
  • Surveys to improve the customer experience through user feedback
  • Segments to group users by behavior and other metrics to create personalized marketing strategies

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack pricing

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Pipedrive
  • Mailchimp
  • Crisp
  • Intercom
  • Chameleon (coming soon)
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Summary

By unifying your marketing, revenue, sales, and product data, HockeyStack can help you understand what exactly is causing users to convert and churn. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

Optimize Your Conversion Funnel

Track your conversion rate, bounce rate, and subscriptions from each channel.

Try HockeyStack Today

Technical Analysis Tools


GTmetrix is a website performance measurement tool created by Carbon60 in 2009. It is a crucial Conversion Rate optimization tool that you can apply for technically optimizing your website.

GTmetrix enables you to monitor performance metrics such as Largest Contentful Paint, Total Blocking Time, and Cumulative Layout Shift while also helping you perform necessary tests to measure your performance.

It is also successful in automating this performance monitoring by scheduling options.


GTmetrix has prepared packages in two groups, individual and business. Individual packages come with four plans, one of which is free.

Although the free version has basic analysis facilities, it offers limited page usage, And it does not have features such as Hourly monitoring and Mobile Device Testing.

Other individual editions focus on small businesses and freelancers, combining few uses and many features.

The plans in the business group, on the other hand, offer four packages that contain all the features of the tool and differentiate depending on your usage needs.

There is also the option to create a custom package that you can tailor to your demands.

You can see the detailed pricing page here.

Google PageSpeed Insights

Google PageSpeed Insights is a technical optimization tool that allows you to make improvements by analyzing the performance of your website.

Using an open-source software called Lighthouse and google environment as a data source, the tool measures the performance metrics you can use for Conversion rate optimization and makes recommendations.

It evaluates different metrics with different weights according to their importance, allowing you to get scores according to the most important ones.


Google PageSpeed Insights is a completely free tool.

User Feedback & UX Tools


Usertesting is a user experience tool created in 2013. This tool, which aims to measure and analyze users’ experiences firsthand, has important features that you will use for your conversion rate optimization.

In addition to the reports it creates by analyzing data in line with Top Customer Experience Metrics, it also advances this process by bringing segmented, real users face to face with your website or the product you offer.

The company states that the product is used by start-ups as well as companies such as Samsung and Dominos.


UserTesting offers three separate plans. The first of these plans, essentials, offers features such as Metric tracking, test builder, and integration options.

In the Advanced Plan, in addition to these features, you also have access to features such as Live Conversation, Interactive path flows, and click maps, which can be considered as signature features of the tool.

The Ultimate version, on the other hand, has additional features aimed at maximizing targeting and security. The fees for these plans are not clearly stated on the website. You need to contact the team and get a price quote.

You can see the detailed pricing page here.


Maze is a user experience analysis tool founded in 2018 that aims to enable you to make decisions on user experience with a human-based but data-driven analysis, not predictions.

The tool, which allows you to monitor your user experience with continuous tests, transforms these tests into quantitative reports, allowing you to follow many metrics that you can use as a Conversion rate tool.


Maze offers users three packages. One of these packages is the free version, the other is the professional version, and the last is the organization version. The free package allows you to use the restricted feature with one Seat and one active project.

The Professional version is the only paid version with predetermined limits, and if you don’t want to talk to the team and have more advanced features and usage possibilities, this is the version you will use.

  • In addition to the most basic features in the free version, this version offers additional user experience features that a small and medium-sized business might need.
  • User and usage limit and number of active projects also differentiates this version from the basic version.

The organization version is a flexible package that you can define its limits as a result of your communication with the team.

You can see the detailed pricing page here.


Hotjar is a user experience and behavior analysis tool created in 2014.

It performs these analyzes through features such as heat maps, session recording, surveys, and feedback.

Thus, it creates reports and solutions that you can use for conversion rate optimization.

The tool, which is stated to be trusted by companies such as Adobe, Panasonic, Decathlon, also highlights the wide integration pool, which is a feature that makes it advantageous against its alternatives.


Hotjar offers three paid packages alongside a free version that you can use for free forever. The free version provides professional-grade basic features for small and medium businesses that don’t need advanced features.

However, if you want more comprehensive usage limits and advanced features, you can choose one of three packages scaled according to details and usage limits.

While the limits of the Plus and Business versions are certain, the scale version can be expanded to cover all features.

You can see the detailed pricing page here.


Fullstory is a Digital Experience Intelligence tool that aims to help you improve your product and website by analyzing user experience from many aspects.

The tool’s main goal is to make analyses by blending quantitative and qualitative data in line with user behaviors.

Fullstory, which companies use from many different sectors, also includes many user experience analysis features that you can use for Conversion rate optimization.


The tool has two basic paid versions and a free version with very limited possibilities.

Although the free version does not have a usage time limit, it remains a trial version that allows you to observe the product.

Enterprise and Business editions are separated from each other by the Intelligent journey mapping, conversion analysis, and Robust organization management features of the business edition.

You can see the detailed pricing page here.

A/B Testing Tools

Google Optimize

Google optimize is a web optimization tool where you can create and apply unique experiments for your website, including A/B tests and more.

The tool was launched in 2006. It provides seamless collaboration with the Google environment. Google optimize provides basic experiment and testing facilities free of charge.

It has most of the basics that a free tool can provide but may not satisfy users looking for more advanced possibilities.


Google Optimize is a totally free tool.


Optimizely is an experimentation and optimization tool that contributes significantly to your conversion rate optimization by helping you implement many experiment options such as a/b tests on your website.

Tool, which Dan Siroker and Pete Koomen in 2009, serves companies from many sectors such as Dolby, eBay, and pizza hut.


Optimizely divides the platform into parts according to their functions and charges each part separately. A package is also available for the optimization function.

However, there is no clear price information available. To find out the fee, you need to reach the team via a form and get a price quote.

Popup Tools


Popupsmart is an easy-to-use pop-up creation tool that does not require technical knowledge and time to waste.

The main goal of the tool is to help you increase your conversion rate with effective pop-ups.

Working with organizations such as Greenpeace and Unicef, the tool also stands out with its integration diversity.


The tool, which also has a free version with a single pop-up opportunity for a single website, also offers three separate paid packages.

Although the features offered by the paid packages are almost the same, the usage limits make a difference.

You can see the detailed pricing page here.


Wisepop is a pop-up management tool that aims to increase conversion rate by creating pop-ups in a functional and easy way.

It also has an A/B testing facility where you can measure the effect of pop-ups. The tool also aims to provide advanced targeting.


Wisepops offers plans that vary based on your monthly pageview potential. Plans are determined by usage, not by feature. You have a 14-day trial period.


Sumo is a tool that is set out to be an easy and effective e-mail capturing tool.

The tool stands out with its functionality and customizability, which helps you increase and optimize your conversion rate with basic features.

E-mail capturing not only increases your conversion rate but also creates an important resource for your e-mail marketing team.


Sumo offers a free version where you can perform basic e-mail capturing.

A paid package is available for detailed and advanced use. This package also offers analytical and testing functions with advanced features.

But for small businesses, the free plan stands out as a user-friendly plan.

You can see the detailed pricing page here.


Optimonk is a pop-up creation and management tool preferred by companies such as Acer and Avon. Offering advanced customization options, Optimonk promises a high conversion rate.

With different pop-up options for different points of time spent on your website, the tool aims to target the most accurate user at any time.


  • The free version, which offers 15,000 pageviews and one domain limit, does not offer advanced options but provides primary usage.
  • Three paid package options called essential, premium and growth unlock advanced features step by step while expanding usage limits. The master package, on the other hand, offers customized limits and features in line with the offer you will receive from the team.
You can see the detailed pricing page here.


Conversion Rate is an important metric that measures the performance of your site or product.

Optimizing the conversion rate allows you to reach your full user potential and turn this potential into revenue.

If you choose tools according to your budget and needs, conversion rate optimization tools make a very important contribution to the continuous and effective performance of your company and product.

What are conversion optimization tools?

Conversion optimization tools offer analytics and improvements to increase your user’s interactions with your product, increasing your conversion rate.

What does marketing analytics mean?

Marketing analytics is data analysis and reporting services that enable you to make instant decisions or make future predictions by processing the data gathered as a result of the past marketing strategies of your company.

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