Template Library

Stocksy’s Senior Marketing Operations Specialist, Masagi Sinnott, built an Enterprise Pipeline Dashboard in HockeyStack to track inbound business form submissions, their sources, and their impact on revenue. By pairing these dashboards with HockeyStack's quick AI insights, Masagi is able to connect marketing, sales, and customer success data into one view—driving faster deal cycles, smarter budget allocation, and stronger cross-team alignment.

Vidyard's Executive Marketing dashboard delivers a full-funnel view of marketing-sourced performance, from top-of-funnel web traffic down to pipeline and closed revenue.

The following dashboard for Kyle Lacy, CMO of AI-Powered Learning Platform, Docebo, measures and reports on customer journeys and golden paths, pipeline source velocity comparisons, buying committee insights and closed lost account revivals.

How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?

The following dashboard for Devin Reed, Founder at The Reeder (and former Head of Content at Gong & Clari), measures and reports on TOFU and dark social metrics that gauge brand health like LinkedIn impressions and podcast downloads and critical pipeline metrics to see how TOFU activity is connecting to revenue.

The following dashboard for Sarah Sehgal, Director of Growth Marketing, OpenSesame, measures and reports on real-time status of event leads and opportunities, event influence and direct impact on pipeline and sales response times and SLA attainment for event leads.

The following dashboard for Bridget Poetker, Brand Strategist & Creative Partner at bridgetpoetker.com, measures and reports on website trends and engagement, sources of traffic and trends and how marketing content is influencing leads and pipeline.

The following dashboard for Sam Kuehnle, VP of Marketing for Talent Intelligence Platform, Loxo, measures and reports on pipeline and revenue trends, sources of pipeline and high-intent leads, and how are PLG and SLG funnels are working.

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?

With dashboards for tracking + Odin for quick answers, Nuvolo simplified SDR reporting, cut one-off requests, and boosted pipeline effectiveness.

Tanmay’s dashboard tracks every major GTM lever that influences revenue, from pipeline generation and funnel progression to campaign ROI and content engagement.

The following dashboard for Casey Hill, Senior Growth Manager at Intelligent Marketing Automation Platform, ActiveCampaign, measures and reports on the connection of multiple organic activities to pipeline, especially those considered to be "dark social" channels.

The following dashboard for Melissa Rosenthal, Co-Founder of Outlever, measures and reports on what marketing activities are contributing to pipeline and revenue growth, which channels are directly sourcing pipeline and revenue and what the prospect journey looks like, and how it is changing over time

How Bryttney Blanken, Demand Generation Consultant, maintains visibility and tracks the performance of the funnel in a sales-led organization?

How does Anvilogic measure the effectiveness and impact of their ABM and outbound activities?

How Roman Krs, Founder of Grouts Online, Measures Performance and Success of Google Ads Campaigns for His Clients.

How Isaac Ware, Director of Demand Generation at UserGems keeps track of his ABM Campaigns and measure Account Intent?

How does Jess Amaral, Head of Digital Channels at RELEX Solutions measure ROI across different channels

How does Whitney O’Brien, Senior Email Marketing Manager at Level Access, measure the ROI of the email strategy?

How does Nicolai Stampfer, Digital Marketing Manager at Cognism, keeps track of performance across different regions?

This dashboard provides insights into sales and marketing activities that lead to pipeline and revenue generation.

How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?

With over 1M subscribers, how does ActiveCampaign measure their newsletter’s contribution to revenue?

How does Silvio Perez of AdConversion measure the performance of his paid ads programs?

Which activity from sales reps, and how much of it, leads to higher win rates and more pipeline generation?

How does Refine Labs's Ashley Lewin measure and report on marketing performance MoM/QoQ?

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

How can you optimize PPC keywords for pipeline and revenue?

This is the dashboard that HockeyStack's growth team uses daily.

How do you measure marketing's influence on channel partner deals?

How do you know if your live demo produces more or better quality leads than you'd produce without it?

Is there a correlation between the # of blog posts an account reads and how much they spend?

If you host a booth at an event, how can you measure the short-term and long-term influence on revenue?

How do you measure performance for individual products so you can identify best fit customers and marketing influence?

How does B2B marketing advisor, Jason Widup, track goal pacing for revenue vitals?

How do you measure the performance of your expansion strategy?

How does LinkedIn ads specialist, Justin Rowe, measure LinkedIn ad campaign performance?

How do you know if your chatbot is filling your pipeline with better leads, faster, or just taking credit for pipeline that would have happened anyway?

This dashboard provides consolidated insight into leads, pipeline, and deals, focusing not only on the ROI of each channel but also offering a uniform overview of your company's marketing and sales performance.