Spend less time managing data, more time getting value out of it.
HockeyStack eliminates data silos between marketing and sales so you can connect the dots in the customer journey, prove contribution to revenue, and make data accessible to everyone on the GTM team.
Stop wasting hours verifying data accuracy between tools
Between data silos, spreadsheet errors, and messy setups, data inaccuracy is your biggest threat. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, standardized, and free of duplicates.
Surface insights without platform limitations
HockeyStack isn’t limited by pre-configured metrics or definitions from other tools. Manipulate data using any dimension, segment, or filter you want, without writing a single piece of code. Get creative: marketing influence on outbound, paid SQLs from mid-market SaaS, pipeline from podcast listens…
Tie marketing spend to closed/won with confidence
With a single source of truth, now you can connect the dots in the entire account’s journey, not just one stakeholder. Gain visibility into marketing’s influence on revenue. Track everything from LI ad impressions and podcast mentions to ad clicks and outbound- all the way to revenue.
Optimize campaigns without headaches
When you can tell the full story of marketing’s influence on pipeline, you can hold everyone accountable to revenue, optimize strategy and budgets for tactics that you now know work, and get buy-in to scale programs. Win. Win. Win.
Simplify your data workflow so non-tech marketers can surface their own insights
No spreadsheets, messy workflows, or legacy BI tools in their way
Metric builder
Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Customizable dashboards
Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.
Automated reporting
Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.
Website analytics
GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.
Simplify your data workflow so non-tech marketers can surface their own insights
No spreadsheets, messy workflows, or legacy BI tools in their way
Metric builder
Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Customizable dashboards
Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.
Automated reporting
Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.
Website analytics
GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”