Marketing ops

Spend less time managing data, more time getting value out of it.

HockeyStack eliminates data silos between marketing and sales so you can connect the dots in the customer journey, prove contribution to revenue, and make data accessible to everyone on the GTM team.

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Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Stop wasting hours verifying data accuracy between tools

Between data silos, spreadsheet errors, and messy setups, data inaccuracy is your biggest threat. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, standardized, and free of duplicates.

Surface insights without platform limitations

HockeyStack isn’t limited by pre-configured metrics or definitions from other tools. Manipulate data using any dimension, segment, or filter you want, without writing a single piece of code. Get creative: marketing influence on outbound, paid SQLs from mid-market SaaS, pipeline from podcast listens…

Tie marketing spend to closed/won with confidence

With a single source of truth, now you can connect the dots in the entire account’s journey, not just one stakeholder. Gain visibility into marketing’s influence on revenue. Track everything from LI ad impressions and podcast mentions to ad clicks and outbound- all the way to revenue.

Optimize campaigns without headaches

When you can tell the full story of marketing’s influence on pipeline, you can hold everyone accountable to revenue, optimize strategy and budgets for tactics that you now know work, and get buy-in to scale programs. Win. Win. Win.

Simplify your data workflow so non-tech marketers can surface their own insights

No spreadsheets, messy workflows, or legacy BI tools in their way

Metric builder

Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.

Customizable dashboards

Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.

Automated reporting

Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.

Website analytics

GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.

Simplify your data workflow so non-tech marketers can surface their own insights

No spreadsheets, messy workflows, or legacy BI tools in their way

Metric builder

Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.

Customizable dashboards

Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.

Automated reporting

Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.

Website analytics

GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?