Performance marketing

Scaling paid media starts with better data and insights.

Unfortunately, ad platforms are notoriously bad at supplying them. So we do it for you. Track campaigns, keywords, and impressions all the way to closed/won using our first-party, cookieless script. And build a paid revenue machine you can scale.

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Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Optimize campaigns for revenue, not half-baked platform metrics

We track ad clicks to closed/won using our own cookieless script. First-party attribution means no blockage from iOS14 and more reliable data. Optimize campaigns for revenue across channels, and automatically send conversion data back to ad platforms to train their AI.

Discover meaningful touch points before and after the ad click

See which channels and content influence the customer journey before and after your paid ad. Then optimize campaigns and retargeting layers to include those touch points and paths. Accelerate demand, from first touch to closed/won.

Identify most effective ad creative and messaging, fast

Drill down to the individual ad to see which ad creative and message has the most influence on leads, SQLs, pipeline, trials, revenue, subscribers, or any other metric you choose. Further segment data to discover winning creative by source, region, business type, and more.

See how LinkedIn ad impressions influence pipeline

Most people don’t click on ads. Measure the true impact of your LinkedIn ads by tracking LinkedIn ad impressions, ad views, and engagements that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.

Move beyond unreliable platform data and ROAS

Real scale requires real data.

Customizable dashboards

Bring custom metrics into customizable, no-code dashboards to visualize data any way you want. Quickly monitor ad performance without needing an ops team, coder, or data engineering degree.

Intent scoring

We partnered with 6sense to deliver account-based firmographics and reverse-IP lookup. We identify accounts on your site before they reveal themselves, score their intent automatically, then automate alerts to outbound sales.

Cohort analysis

Measure true ad performance at the cohort level. That means paid leads this month get assigned to paid spend this month, even if they convert three months from now. Apples to apples ROI.

Metric builder

Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.

Move beyond unreliable platform data and ROAS

Real scale requires real data.

Customizable dashboards

Bring custom metrics into customizable, no-code dashboards to visualize data any way you want. Quickly monitor ad performance without needing an ops team, coder, or data engineering degree.

Intent scoring

We partnered with 6sense to deliver account-based firmographics and reverse-IP lookup. We identify accounts on your site before they reveal themselves, score their intent automatically, then automate alerts to outbound sales.

Cohort analysis

Measure true ad performance at the cohort level. That means paid leads this month get assigned to paid spend this month, even if they convert three months from now. Apples to apples ROI.

Metric builder

Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?