Scaling paid media starts with better data and insights.
Unfortunately, ad platforms are notoriously bad at supplying them. So we do it for you. Track campaigns, keywords, and impressions all the way to closed/won using our first-party, cookieless script. And build a paid revenue machine you can scale.
Optimize campaigns for revenue, not half-baked platform metrics
We track ad clicks to closed/won using our own cookieless script. First-party attribution means no blockage from iOS14 and more reliable data. Optimize campaigns for revenue across channels, and automatically send conversion data back to ad platforms to train their AI.
Discover meaningful touch points before and after the ad click
See which channels and content influence the customer journey before and after your paid ad. Then optimize campaigns and retargeting layers to include those touch points and paths. Accelerate demand, from first touch to closed/won.
Identify most effective ad creative and messaging, fast
Drill down to the individual ad to see which ad creative and message has the most influence on leads, SQLs, pipeline, trials, revenue, subscribers, or any other metric you choose. Further segment data to discover winning creative by source, region, business type, and more.
See how LinkedIn ad impressions influence pipeline
Most people don’t click on ads. Measure the true impact of your LinkedIn ads by tracking LinkedIn ad impressions, ad views, and engagements that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.
Move beyond unreliable platform data and ROAS
Real scale requires real data.
Customizable dashboards
Bring custom metrics into customizable, no-code dashboards to visualize data any way you want. Quickly monitor ad performance without needing an ops team, coder, or data engineering degree.
Intent scoring
We partnered with 6sense to deliver account-based firmographics and reverse-IP lookup. We identify accounts on your site before they reveal themselves, score their intent automatically, then automate alerts to outbound sales.
Cohort analysis
Measure true ad performance at the cohort level. That means paid leads this month get assigned to paid spend this month, even if they convert three months from now. Apples to apples ROI.
Metric builder
Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Move beyond unreliable platform data and ROAS
Real scale requires real data.
Customizable dashboards
Bring custom metrics into customizable, no-code dashboards to visualize data any way you want. Quickly monitor ad performance without needing an ops team, coder, or data engineering degree.
Intent scoring
We partnered with 6sense to deliver account-based firmographics and reverse-IP lookup. We identify accounts on your site before they reveal themselves, score their intent automatically, then automate alerts to outbound sales.
Cohort analysis
Measure true ad performance at the cohort level. That means paid leads this month get assigned to paid spend this month, even if they convert three months from now. Apples to apples ROI.
Metric builder
Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”