1st party website analytics

Advanced website analytics. Built for B2B.

GA4 and other website analytics platforms tell you what happens on your website. HockeyStack tells you who did it, what company they belong to, and what website content had the most influence on their decision.

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Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Tie website activity to individuals and businesses

Whereas GA4 and other analytics platforms tell you what happens on your website, HockeyStack tells you who did it by connecting website touchpoints and activity to individuals and their companies. Account-level website analytics, built for B2B.

Estimate causal influence of website content

Just because someone visited a page, doesn’t mean it influenced them. Estimate how much influence a blog post, live demo, or product page had (or didn’t) on a goal like booked demos using Lift, then prioritize distribution of web content with the most incremental impact. 

Own your website analytics data

Don’t let third-parties with privacy restrictions and ulterior motives own your website data. Build your own first-party website database that you can export and manipulate anyway you want, forever. 

Features

Historical data import

Important historical website data from Big Query or a data warehouse

Unlimited data retention

Store website data forever, without data retention limits

Subdomain tracking

Track website activity across subdomains in a single account

No data sampling

Track and measure more accurately by sampling your entire dataset, not a subsection of it.

Features

Historical data import

Important historical website data from Big Query or a data warehouse

Unlimited data retention

Store website data forever, without data retention limits

Subdomain tracking

Track website activity across subdomains in a single account

No data sampling

Track and measure more accurately by sampling your entire dataset, not a subsection of it.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?