Advanced website analytics. Built for B2B.
GA4 and other website analytics platforms tell you what happens on your website. HockeyStack tells you who did it, what company they belong to, and what website content had the most influence on their decision.
Tie website activity to individuals and businesses
Whereas GA4 and other analytics platforms tell you what happens on your website, HockeyStack tells you who did it by connecting website touchpoints and activity to individuals and their companies. Account-level website analytics, built for B2B.
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Estimate causal influence of website content
Just because someone visited a page, doesn’t mean it influenced them. Estimate how much influence a blog post, live demo, or product page had (or didn’t) on a goal like booked demos using Lift, then prioritize distribution of web content with the most incremental impact.
Own your website analytics data
Don’t let third-parties with privacy restrictions and ulterior motives own your website data. Build your own first-party website database that you can export and manipulate anyway you want, forever.
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Features
Historical data import
Important historical website data from Big Query or a data warehouse
Unlimited data retention
Store website data forever, without data retention limits
Subdomain tracking
Track website activity across subdomains in a single account
No data sampling
Track and measure more accurately by sampling your entire dataset, not a subsection of it.
Features
.png)
Historical data import
Important historical website data from Big Query or a data warehouse
.png)
Unlimited data retention
Store website data forever, without data retention limits
.png)
Subdomain tracking
Track website activity across subdomains in a single account
.png)
No data sampling
Track and measure more accurately by sampling your entire dataset, not a subsection of it.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”