Flexible attribution that works for your company
Traditional attribution is about justifying the marketing spend and activities. Everything in marketing works to some extent; the real question is what is going to bring better ROI.
Single-touch model for certain parts
The way single-touch is used in companies is flawed and outdated. We track the first touch and last touch to understand which activities impact certain parts of the journey.
Multi-touch for most parts
Multi-touch models measure performance across the funnel and uncover what works to what extent and what doesn’t at the channel, campaign group, campaign, and ad levels.
Bring quantitative and qualitative attribution together
Multi-touch models or self-reported attribution alone are not enough. HockeyStack ties self-reported attribution answers with the rest of the journey and shows you the whole story, not just one piece of it.
Visibility for everyone
HockeyStack gives visibility to everyone of every marketing initiative from paid to offline events, from organic to partnership marketing.
Complete flexibility with no-code
Build any type of report and dashboard with no-code. Anyone can use HockeyStack to find the answers they are looking for.
Dave Gerhardt's CMO Dashboard
How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
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How shifting from Bizible to HockeyStack changed Planful's marketing team
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
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Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.