MULTI-TOUCH ATTRIBUTION

Flexible attribution that works for your company

Traditional attribution is about justifying the marketing spend and activities. Everything in marketing works to some extent; the real question is what is going to bring better ROI.

Book a demo

Play with interactive demo

KEY FEATURES

Single-touch model for certain parts

The way single-touch is used in companies is flawed and outdated. We track the first touch and last touch to understand which activities impact certain parts of the journey.

KEY FEATURES

Multi-touch for most parts

Multi-touch models measure performance across the funnel and uncover what works to what extent and what doesn’t at the channel, campaign group, campaign, and ad levels.

KEY FEATURES

Bring quantitative and qualitative attribution together

Multi-touch models or self-reported attribution alone are not enough. HockeyStack ties self-reported attribution answers with the rest of the journey and shows you the whole story, not just one piece of it.

KEY FEATURES

Visibility for everyone

HockeyStack gives visibility to everyone of every marketing initiative from paid to offline events, from organic to partnership marketing.

KEY FEATURES

Complete flexibility with no-code

Build any type of report and dashboard with no-code. Anyone can use HockeyStack to find the answers they are looking for.

Template Libary

Dave Gerhardt's CMO Dashboard

How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?

Go to the template

How we helped B2B leaders around the world

See all case studies

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

Read Case Study

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

Read Case Study

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Read Case Study

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”

Alex Schaefer, Marketing Operations at Honeycomb

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

Frequently asked questions

What kind of onboarding and support can we expect for successful GTM AI adoption?

Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.

Do I need technical knowledge to implement HockeyStack?

While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin and Nova, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.

What other GTM tools do you integrate with?

HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo

Single-touch model for certain parts

Multi-touch for most parts

Bring quantitative and qualitative attribution together

Visibility for everyone

Complete flexibility with no-code

Dave Gerhardt's CMO Dashboard

How we helped B2B leaders around the world

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

How shifting from Bizible to HockeyStack changed Planful's marketing team

How Bloomreach Proves Marketing’s Impact with HockeyStack

How Airbyte Rebuilt GTM with HockeyStack AI Analytics

Frequently asked questions

Ready to see HockeyStack in action?

How we helped B2B leaders around the world