Mario Moscatiello
Head of Growth
The Single Source of Truth That Bridges Marketing and Sales
HockeyStack unifies marketing and sales insights fractured across your GTM stack into one chronological, action-based view of every account's journey.
Trusted by leading GTM teams of all sizes
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
What’s Working, What’s Not, And What To Do Next
HockeyStack transforms data into insight, and insight into the highest-impact actions. Enable your team to convert more prospects with less guesswork.
data foundation
Atlas: HockeyStack's Data Foundation
Before you can trust your GTM insights, you need to trust your data.
Atlas transforms scattered GTM data into a unified, trustworthy foundation that AI can reliably reason over.
Atlas turns scattered GTM data into a clean, unified dataset.
Automatically connects every source and resolves every identity.
Applies your business rules so your data stays consistent.
Marketing intelligence
(Im)Prove Marketing’s Value
Ask any question and instantly understand the "why" behind your performance.
- Attribution Flexibility: Every attribution model, plus lookbacks and custom weighting.
- Lift Reports: Identify incremental impact of campaigns on pipeline and revenue.
- Buyer Journey Visibility: Track multistep pre-conversion paths and uncover funnel friction.
- Odin AI Analyst: Forward-looking insights and next steps with visualizations
account intelligence
Account Insights to Drive Conversion
Account Intelligence surfaces insights and actions for your GTM teams without the research and investigation delay.
- Custom, Transparent Scoring: Combines first-party CRM data with third-party behavior and intent.
- Stakeholder Maps: Automatically surface stakeholders using your CRM, engagements, and external signals.
- Account Plans: See recommended next steps and playbooks based on real outcomes.
GTM WORKFLOWS
Build pipeline on autopilot
Automate manual processes across sales and marketing with GTM workflows
Find the right accounts and leads.
Automate account and contact research with AI.
Sync to the right external tools like ad platforms or sales outreach tools.
The Fastest Growing Businesses Use HockeyStack.
Anne-Charlotte ChauvetHead of Revenue Operations“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Hollie LemosVP Revenue Marketing“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Selin KocalarCo-Founder & COO“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing."
Justin BrockVP of Demand Generation"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better."
How Coro Uses HockeyStack to Drive Qualified Pipeline
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Bruno BertiniCMO“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chas LariosVP Marketing“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.”
Forrest HerlickGrowth Marketing Manager“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.”
Na’im McKeeDirector of Marketing Analytics, Technology, and Operations“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
Alexander EhrensvardHead of Business Development“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.”
Dave KatzVP Marketing“HockeyStack is our new single source of truth for attribution.”
Juan CastroPerfomance Manager"We took a leap of faith with HockeyStack, and so far it's working great. We’re excited — I’d say we’ve seen a 30% improvement in ad spend efficiency thanks to the insights.”
How Amenitiz Boosted Ad Spend Efficiency by 30% in their First 30 Days with HockeyStack
Rowan TonkinCMO“I use HockeyStack at executive level meetings. We'll likely get into HockeyStack at our upcoming board meeting as well, because I want to show off what we've released and how well it's working!”
Doug ConeGrowth Operations Director“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.”
Rich ElliotDemand Generation“Odin, HockeyStack's AI analyst, has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue.”
Jason WidupSVP of Marketing“Any platform that doesn’t pair attribution with incremental lift testing is missing a big piece of the measurement pie. And I haven’t seen this capability in the wild until recently with HockeyStack.”
How We Helped B2B Marketers Around the World
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Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys, AI-powered recommendations, and the industry’s best-performing multi-touch attribution models you can defend in any boardroom.
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.”