Demand Generation

Tie demand creation activity to revenue. Scale programs that work. Rinse. Repeat.

HockeyStack helps you figure out which messages, channels, and programs create demand and which don’t so you can target the right buyers, make the right decisions, and secure the right buy-in. Shine a light on the dark funnel- it's time.

Backed by
Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Connect upper funnel activity to future pipeline, sales, and revenue

Track previously hidden touch points all the way to closed/won, like podcast listens, event interactions, gifts received, website content, and more. Know which upper funnel programs drive revenue and which don't, and build a data-backed case for brand and demand that finance can’t ignore.

Measure the true impact of demand creation on LinkedIn

Most people don’t click on ads. Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.

Tell the full story,
not just the "self-attributed" part of it

See the pre-MQL and post-MQL journeys of everyone in the buying committee, not just the self-attributed part of one person. And stop wasting time in spreadsheets- we categorize qualitative self-attribution and its influence on pipeline for you, automatically.

Elevate your demand gen.
It just got easier

Account-level journeys

See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.

Customizable dashboards

Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.

Intent scoring

Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.

Incremental lift

See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, closed/won or any other metric you choose. Measure lift of any data point in minutes.

Elevate your demand gen.
It just got easier

Account-level journeys

See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.

Customizable dashboards

Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.

Intent scoring

Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.

Incremental lift

See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, closed/won or any other metric you choose. Measure lift of any data point in minutes.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?