HOCKEYSTACK FOR Demand Gen

Tie brand awareness to revenue. Understand the journey from the first impression.

HockeyStack shows you which creatives, messaging, channels, and programs create demand and which don't, allowing you to easily scale the campaigns that generate revenue.

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Trusted by hundreds of revenue teams

Demand generation shouldn’t be about running brand campaigns and hoping for the best.

To scale demand generation programs, you need to prove what works first.

See the impact of all demand gen initiatives

All your ads, campaigns, and channels in one place - with their cost, revenue influence, and ROI. You can see what works and what doesn't in seconds.

Uncover the true influence of your LinkedIn campaigns

See the end-to-end user and account journey from the first LinkedIn impression to closed-won. Understand what's working even if your ads don't get clicks.

Shine a light on the dark funnel

Understand the influence of podcasts, self-reported attribution answers, and other offline activities on the revenue level. We bring self-attribution into account-level journey so you can see it next to every other touch point.

Optimize campaigns towards revenue

Ad platform data is notoriously biased and unreliable. So we track from the first impression to close-won with our own first-party, cookie-less script. Use reliable data to optimize campaigns that drive revenue.

Report to executives

HockeyStack helps you report on the metrics executives care about with highest accuracy. Help them understand the return on investment of demand gen easily.

Scale your demand generation game with...

Account-level journeys

See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.

Customizable dashboards

Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.

Intent scoring

Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.

Incremental lift

See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, close/won or any other metric you choose. Measure lift of any data point in minutes.

Segments

Measure performance at the cohort level using any criteria you set. Filter segments by ICP, region, date, campaign, intent, cost, source, event, action, and more. Your data, any way you want it.

AI-powered insights

Data rich, insight poor? Not anymore. Our AI takes the pain out of analysis by automating insights for you. Good, bad, or in between- we’ll help you glean actionable insights from your marketing data.

How we helped B2B leaders around the world

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How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

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“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.