Tie demand creation activity to revenue. Scale programs that work. Rinse. Repeat.
HockeyStack helps you figure out which messages, channels, and programs create demand and which don’t so you can target the right buyers, make the right decisions, and secure the right buy-in. Shine a light on the dark funnel- it's time.
Connect upper funnel activity to future pipeline, sales, and revenue
Track previously hidden touch points all the way to closed/won, like podcast listens, event interactions, gifts received, website content, and more. Know which upper funnel programs drive revenue and which don't, and build a data-backed case for brand and demand that finance can’t ignore.
Measure the true impact of demand creation on LinkedIn
Most people don’t click on ads. Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.
Tell the full story, not just the "self-attributed" part of it
See the pre-MQL and post-MQL journeys of everyone in the buying committee, not just the self-attributed part of one person. And stop wasting time in spreadsheets- we categorize qualitative self-attribution and its influence on pipeline for you, automatically.
Elevate your demand gen. It just got easier
Account-level journeys
See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.
Customizable dashboards
Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.
Intent scoring
Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.
Incremental lift
See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, closed/won or any other metric you choose. Measure lift of any data point in minutes.
Elevate your demand gen. It just got easier
Account-level journeys
See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.
Customizable dashboards
Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.
Intent scoring
Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.
Incremental lift
See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, closed/won or any other metric you choose. Measure lift of any data point in minutes.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”