Tell the whole story, not just the part they remembered most
Self-reported attribution alone is just as misleading as first touch or last touch alone. In HockeyStack, we pair self-attribution with the rest of the journey so that you can tell the full story —not one piece of it.
Bring quantitative and qualitative attribution together
Self-attribution tells the most memorable moment of one person: the demo booker. What about the other stakeholders? In HockeyStack, we bring self-attribution into the account-level journey so you can see it next to every other touch point.
Categorize self-attribution with filters
With hundreds or thousands of leads every month, just organizing self-attribution becomes a burden. Not anymore. Pull self-attribution into journeys automatically, group responses into categories with filters, and measure which reported channels show up most.
Tie self-attribution to revenue
Easily build reports that show self-attribution’s influence on pipeline and revenue. For example, if someone says “we listen to The Flow,” you can group all answers with “The Flow” using a filter, pull that response into a row, and build columns with funnel stages to measure influence.
What's possible?
Multi-level attribution
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Multi-level attribution
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Dave Gerhardt's CMO Dashboard
How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
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How shifting from Bizible to HockeyStack changed Planful's marketing team
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
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Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.