Tell the full story, not just the part one person remembered most
Self-reported attribution alone is just as misleading as first touch or last touch alone. In HockeyStack, we pair self-attribution with the rest of the journey. Tell the full story, not one piece of it.
Bring quantitative and qualitative attribution together
Self-attribution tells the most memorable moment of one person: the demo booker. What about the other stakeholders? In HockeyStack, we bring self-attribution into the account-level journey so you can see it next to every other touch point.
Categorize self-attribution with filters
With hundreds or thousands of leads every month, just organizing self-attribution becomes a burden. Not anymore. Pull self-attribution into journeys automatically, group responses into categories with filters, and measure which reported channels show up most.
Tie self-attribution to revenue
Easily build reports that show self-attribution’s influence on pipeline and revenue. For example, if someone says “we listen to The Flow,” you can group all answers with “The Flow” using a filter, pull that response into a row, and build columns with funnel stages to measure influence.
What’s possible?
Pair self-attribution with software-attribution. Make better decisions.
Multi-level attribution
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touchpoints that matter. We’ll take care of the rest.
Memorable moments
Self-attribution typically reveals one touch point. But it’s a memorable one, and memorable touch points have the most impact on long-term growth.
What’s possible?
Pair self-attribution with software-attribution. Make better decisions.
Multi-level attribution
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touchpoints that matter. We’ll take care of the rest.
Memorable moments
Self-attribution typically reveals one touch point. But it’s a memorable one, and memorable touch points have the most impact on long-term growth.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”