Enable your entire GTM team (not just your data wizard) to surface insights on their own.
Bloated BI tools make it hard for marketers without data degrees to surface customer insights fast. And it’s stunting your growth. We make data accessible to everyone on your team so they can uncover hidden insights to fuel your next stage of growth.
Trust your marketing data for the first time
Between data silos, spreadsheet errors, and messy setups, data inaccuracy poses your biggest threat to growth. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, and free of duplicates.Trust your data, finally.
Gain deeper market and customer insights
Use account-level customer journeys to gain visibility into each member of the buying committee’s path to purchase, from self-reported attribution to first touch to closed/won. Know which ICPs buy (or don’t), which paths they take (or don’t), and which programs, products, or messages need attention (or don’t).
Know how every department contributes to revenue
Tie every department's spend and activity directly to revenue. Know which programs drive pipeline and which don’t so you can hold your team accountable to revenue, build radical alignment within your GTM team, and fund programs that you know drive pipeline.
Set better budgets, targets, and forecasts- with confidence
Connect spend to outcomes for every marketing activity you deploy, in one platform. Know how much lead volume certain activities drive, at what cost, over what timeframe, and with what impact on revenue, so you can build accurate budgets, targets, and forecasts.
Radical alignment starts with a single source of truth*
*that isn’t really, really hard to use.
AI-powered insights
Leverage the power of AI to help your team surface actionable insights fast. And never miss a growth opportunity hiding in plain sight.
Metric builder
No more waiting on data ops to pull analysis. Use our no-code metric builder to measure any dimensions across data and platforms, from funnels to line graphs, in just minutes.
Goals
Track your most important goals by department or person, like subscribers to blog, live demo users, SQLs, pipeline targets, revenue targets, accounts with marketing influence, or anything else.
Alerts
Set automatic Slack or email notifications for any event: deals created, high-intent accounts, CPL above a certain cost, warnings, and more. Never miss what matters most again.
Reports
Build,visualize and distribute reports in customizable dashboards. Create reports for departments, board meetings, quarterly business reviews, and more- without writing a single piece of code.
Customer success
Dedicated CX manager, Slack channel, hands-on onboarding, and weekly success calls. We’ll even help you build metrics, dashboards, reports, and segments every week. Time to value? Day one.
Radical alignment starts with a single source of truth*
*that isn’t really, really hard to use.
AI-powered insights
Leverage the power of AI to help your team surface actionable insights fast. And never miss a growth opportunity hiding in plain sight.
Metric builder
No more waiting on data ops to pull analysis. Use our no-code metric builder to measure any dimensions across data and platforms, from funnels to line graphs, in just minutes.
Goals
Track your most important goals by department or person, like subscribers to blog, live demo users, SQLs, pipeline targets, revenue targets, accounts with marketing influence, or anything else.
Alerts
Set automatic Slack or email notifications for any event: deals created, high-intent accounts, CPL above a certain cost, warnings, and more. Never miss what matters most again.
Reports
Build,visualize and distribute reports in customizable dashboards. Create reports for departments, board meetings, quarterly business reviews, and more- without writing a single piece of code.
Customer success
Dedicated CX manager, Slack channel, hands-on onboarding, and weekly success calls. We’ll even help you build metrics, dashboards, reports, and segments every week. Time to value? Day one.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”