Marketing leader

Enable your entire GTM team (not just your data wizard) to surface insights on their own.

Bloated BI tools make it hard for marketers without data degrees to surface customer insights fast. And it’s stunting your growth. We make data accessible to everyone on your team so they can uncover hidden insights to fuel your next stage of growth.

Backed by
Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Trust your marketing data for the first time

Between data silos, spreadsheet errors, and messy setups, data inaccuracy poses your biggest threat to growth. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, and free of duplicates.Trust your data, finally.

Gain deeper market and customer insights

Use account-level customer journeys to gain visibility into each member of the buying committee’s path to purchase, from self-reported attribution to first touch to closed/won. Know which ICPs buy (or don’t), which paths they take (or don’t), and which programs, products, or messages need attention (or don’t).

Know how every department contributes to revenue

Tie every department's spend and activity directly to revenue. Know which programs drive pipeline and which don’t so you can hold your team accountable to revenue, build radical alignment within your GTM team, and fund programs that you know drive pipeline.

Set better budgets, targets, and forecasts- with confidence

Connect spend to outcomes for every marketing activity you deploy, in one platform. Know how much lead volume certain activities drive, at what cost, over what timeframe, and with what impact on revenue, so you can build accurate budgets, targets, and forecasts.

Radical alignment starts with a single source of truth*

*that isn’t really, really hard to use.

AI-powered insights

Leverage the power of AI to help your team surface actionable insights fast. And never miss a growth opportunity hiding in plain sight.

Metric builder

No more waiting on data ops to pull analysis. Use our no-code metric builder to measure any dimensions across data and platforms, from funnels to line graphs, in just minutes.

Goals

Track your most important goals by department or person, like subscribers to blog, live demo users, SQLs, pipeline targets, revenue targets, accounts with marketing influence, or anything else.

Alerts

Set automatic Slack or email notifications for any event: deals created, high-intent accounts, CPL above a certain cost, warnings, and more. Never miss what matters most again.

Reports

Build,visualize and distribute reports in customizable dashboards. Create reports for departments, board meetings, quarterly business reviews, and more- without writing a single piece of code.

Customer success

Dedicated CX manager, Slack channel, hands-on onboarding, and weekly success calls. We’ll even help you build metrics, dashboards, reports, and segments every week. Time to value? Day one.

Radical alignment starts with a single source of truth*

*that isn’t really, really hard to use.

AI-powered insights

Leverage the power of AI to help your team surface actionable insights fast. And never miss a growth opportunity hiding in plain sight.

Metric builder

No more waiting on data ops to pull analysis. Use our no-code metric builder to measure any dimensions across data and platforms, from funnels to line graphs, in just minutes.

Goals

Track your most important goals by department or person, like subscribers to blog, live demo users, SQLs, pipeline targets, revenue targets, accounts with marketing influence, or anything else.

Alerts

Set automatic Slack or email notifications for any event: deals created, high-intent accounts, CPL above a certain cost, warnings, and more. Never miss what matters most again.

Reports

Build,visualize and distribute reports in customizable dashboards. Create reports for departments, board meetings, quarterly business reviews, and more- without writing a single piece of code.

Customer success

Dedicated CX manager, Slack channel, hands-on onboarding, and weekly success calls. We’ll even help you build metrics, dashboards, reports, and segments every week. Time to value? Day one.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?