The entire buyer journey from the first impression to closed-won
Track all touch-points across the buyer journey, match anonymous activity to revenue, and see beyond first/last-touch.
Track all marketing and sales touch-points
Whether it's one deal or multiple deals, you can easily see the entire buying committee's website actions, engagement levels, and ad interactions.
Reverse engineer your funnel
HockeyStack is the only tool that enables you to understand your buyer journey not only from the first impression to revenue but also in reverse, from revenue backwards. This allows you to easily identify how much various activities impacted your funnel.
Find the exact buyers you’re looking for
Cohort your buyers by ACV, regions, tiers, and any other CRM properties. Build cohorts using different data sources on HockeyStack to find the exact buyers/prospects you are looking for.
Understand the marketing influence in outbound deals
The real marketing ROAS shows up when you uncover the outbound deals. HockeyStack shows you which outbound deals were influenced by marketing activities, when they were influenced, and what the actual marketing impact is in these deals.
Score and automate intent
Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed-won journeys, automatically, then send alerts to ABM and sales. Action crucial insights about your customers in real-time.
What's possible?
Campaign lift
Will you lose any sales if you paused branded search campaigns? Do LinkedIn ad impressions drive leads, even if people don't click? Does a certain channel influence deals more than another?
Lift will tell you.
Content lift
What impact doe website live demo views have on demos booked? Does you in-feed content influence your leads? Does a specific product page influence more than others?
Lift will tell you.
Program lift
How much influence does your newsletter have on leads? Do viewers of your video series convert higher than non-viewers? If you stopped blogging, would it matter?
Lift will tell you.
Messaging lift
Does your messaging motivate action? Does your new ad creative drive more meetings than your old? Does your updated homepage influence SQLs more than before?
Lift will tell you.
Andrei Zinkevich's ABM Reporting Board
How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.