Account-level journeys

Track customer journeys for everyone in the buying committee

Gain visibility into the pre-MQL journeys of everyone in the buying committee. The result? Know which touch points influence pipeline, where buyers drop off and why, and who’s most likely to buy.

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Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Shine a light on the upper funnel

HockeyStack tracks previously dark touch points, like podcast listens, LinkedIn ad impressions, gifts received, and event interactions. We even pair self-attribution with their respective journeys. See the full story, from first-touch to closed/won. 

Find the exact buyers you’re looking for

Segment groups of visitors or customers to analyze their journeys independently. For example, track newsletter subscribers, paid visitors, customers, and/or regions in their own respective segments. More flexibility. More control. Better insights. 

Score and automate intent

Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then send alerts to ABM and sales. Action crucial insights about your customers in real-time.

What else?

Tie marketing spend to closed/won with confidence.

Cookieless script

We use a GDPR-compliant, cookieless script to track visitor touchpoints throughout their journey. More reliable data than ad platforms. Three year look-back window. One snippet of code on your website.

LinkedIn ad influence

Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.

Calendar and list view

See each touch point of every stakeholder in a single account-level calendar view. Or drill down to list view to see granular data like scroll depth, pages visited, time on site, and CRM properties.

Journey exports

Use our reverse IP-lookup add-on to identify high-intent segments or ideal customers, export those businesses from HockeyStack, then upload them into ad platforms for better targeting.

What else?

Tie marketing spend to closed/won with confidence.

Cookieless script

We use a GDPR-compliant, cookieless script to track visitor touchpoints throughout their journey. More reliable data than ad platforms. Three year look-back window. One snippet of code on your website.

LinkedIn ad influence

Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.

Calendar and list view

See each touch point of every stakeholder in a single account-level calendar view. Or drill down to list view to see granular data like scroll depth, pages visited, time on site, and CRM properties.

Journey exports

Use our reverse IP-lookup add-on to identify high-intent segments or ideal customers, export those businesses from HockeyStack, then upload them into ad platforms for better targeting.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?