Your best customers and campaigns are hiding behind aggregate data
Use cohorts to segment and compare different buyer groups, visualize micro-trends hiding behind aggregate data, and measure ROI for campaigns with significant time lag between clicks and conversions.
Pinpoint your ideal customers
Filter customers by product, region, ICP criteria, or any number of dimensions so you can identify your most valuable customers fast. For example, which customers have the highest ACV? The fastest sales cycles? The highest ad CAC? Cohort analysis will tell you.
.png)
Analyze customer journeys independently
Segment visitors or customers into groups and analyze their customer journeys independently. For example, segment newsletter subscribers, buyers from Linkedin ads, or high intent accounts into their own customer journey segments to track touchpoints and behavior independently.
Measure ROI, even with time lags
Measure paid campaign ROI over extended periods of time, no matter how much time passes between spend and conversions. For example, if someone clicks on an ad but converts two months later, tie the conversion to the spend from two months ago, not the spend from today.
.png)
Add segment filters to any data
Want to analyze performance, but only for a specific segment of buyers? Add a segment filter to any report. For example, want to analyze paid ad performance but only for people from businesses with 500 employees or more? Add a segment filter.
What's possible?
Six common ways our customers use cohort analysis
Franchise cohorts
Newsletter, podcast, or series subscribers? Compare subscribers vs. non-subscribers to see which franchises produce the best leads and buyers.
Blog entrance cohorts
Track organic blog entrances in their own cohort to see which blog posts generate buyers in the future- even if that future is years away.
High-intent cohorts
Create a cohort of high-intent prospects (using our predictive intent) that you can share with sales and compare to low-intent buyers.
LinkedIn ad impression cohorts
Create a cohort for accounts with LinkedIn ad impressions so you can measure conversions from people who saw ads but came to you directly to convert.
Customer cohorts
Analyze different ICPs in their own segments so you can spot trends in unit economics that were disguised at the aggregate level.
Pipeline source cohorts
Measure the quality of different marketing tactics and channels by tracking performance by pipeline source.
What's possible?
Six common ways our customers use cohort analysis
Franchise cohorts
Newsletter, podcast, or series subscribers? Compare subscribers vs. non-subscribers to see which franchises produce the best leads and buyers.
.png)
Blog entrance cohorts
Track organic blog entrances in their own cohort to see which blog posts generate buyers in the future- even if that future is years away.
.png)
High-intent cohorts
Create a cohort of high-intent prospects (using our predictive intent) that you can share with sales and compare to low-intent buyers.
.png)
LinkedIn ad impression cohorts
Create a cohort for accounts with LinkedIn ad impressions so you can measure conversions from people who saw ads but came to you directly to convert.
.png)
Customer cohorts
Analyze different ICPs in their own segments so you can spot trends in unit economics that were disguised at the aggregate level.
.png)
Pipeline source cohorts
Measure the quality of different marketing tactics and channels by tracking performance by pipeline source.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”