Traditional attribution is about justifying the marketing spend and activities. Everything in marketing works to some extent; the real question is what is going to bring better ROI.
The way single-touch is used in companies is flawed and outdated. We track the first touch and last touch to understand which activities impact certain parts of the journey.
Multi-touch models measure performance across the funnel and uncover what works to what extent and what doesn’t at the channel, campaign group, campaign, and ad levels.
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Multi-touch models or self-reported attribution alone are not enough. HockeyStack ties self-reported attribution answers with the rest of the journey and shows you the whole story, not just one piece of it.
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HockeyStack gives visibility to everyone and every marketing initiative from paid to offline events, from organic to partnership marketing.
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Build any type of report and dashboard with no-code. Anyone can use HockeyStack to find the answers they are looking for
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Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?
How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
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