multi-touch attribution

Uncover every touchpoint, from first touch to closed won

Connect data from your ad platforms, CRM, website, and tech stack, and map the customer journey from first touch to closed/won.

Backed by
Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Gut check performance in real-time

MTA is correlative, not causal. That means it can tell you which touchpoints someone encountered, not how much influence each touchpoint had on a purchase. Use it to gut check performance in real-time and surface preliminary insights, not to measure contribution. 

Zoom in on owned media performance

Even sophisticated algorithms can’t zoom in on owned media. For example, do subscribers spend more than non-subscribers? How many organic blog entrances end in a purchase later? Does your automated sales sequence drive pipeline? Attribution will tell you. 

Optimize paid campaigns for revenue

MTA is perfect for direct response conversion tracking. Do LinkedIn ad impressions drive demos, even if they don’t get clicked? What keywords drive qualified pipeline and revenue? What pre and post demo touchpoints do paid buyers engage with most? Attribution will tell you.

Build a first-party dataset you can model

MTA can’t measure contribution directly, but we can model the dataset with statistical algorithms to estimate the incremental lift of each touchpoint and to identify high-intent buyers based on their overlap with historical closed/won journeys. 

Gain deeper insights with cohort-level analysis

With MTA, you can segment prospects and buyers into cohorts using trackable touchpoints as filters. For example, compare subscribers vs. non-subscribers,  ICP vs.  ICP, live demo users vs. non-demo users, or people from different regions, company sizes, or channel sources.

What's possible?

Real-time, directional insights

Replace arbitrary attribution models

We use machine learning to weigh the value of each touchpoint more accurately than traditional models by comparing them with touchpoints from historical closed/won journeys.

Shine a light on the dark funnel

HockeyStack tracks previously dark touchpoints, like podcast listens, LinkedIn ad impressions, gifts received, event interactions, and self-reported attribution from form fills.

Analyze buyer cohorts independently

Segment groups of visitors and customers into cohorts and analyze their customer journeys and buying behavior independently.

Visualize journeys chronologically

Analyze the independent journeys of everyone in the buying committee, grouped into a single account-level journeys side by side. Learn more.

What's possible?

Real-time, directional insights

Replace arbitrary attribution models

We use machine learning to weigh the value of each touchpoint more accurately than traditional models by comparing them with touchpoints from historical closed/won journeys.

Shine a light on the dark funnel

HockeyStack tracks previously dark touchpoints, like podcast listens, LinkedIn ad impressions, gifts received, event interactions, and self-reported attribution from form fills.

Analyze buyer cohorts independently

Segment groups of visitors and customers into cohorts and analyze their customer journeys and buying behavior independently.

Visualize journeys chronologically

Analyze the independent journeys of everyone in the buying committee, grouped into a single account-level journeys side by side. Learn more.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?