Reinvent your attribution strategy.

Traditional attribution is about justifying the marketing spend and activities. Everything in marketing works to some extent; the real question is what is going to bring better ROI.

Trusted by GTM teams around the world
Single-touch model for certain parts

The way single-touch is used in companies is flawed and outdated. We track the first touch and last touch to understand which activities impact certain parts of the journey.

Multi-touch for most parts

Multi-touch models measure performance across the funnel and uncover what works to what extent and what doesn’t at the channel, campaign group, campaign, and ad levels.

Bring quantitative and qualitative attribution together

Multi-touch models or self-reported attribution alone are not enough. HockeyStack ties self-reported attribution answers with the rest of the journey and shows you the whole story, not just one piece of it.

Visibility for everyone

HockeyStack gives visibility to everyone and every marketing initiative from paid to offline events, from organic to partnership marketing.

Complete flexibility 
with no-code

Build any type of report and dashboard with no-code. Anyone can use HockeyStack to find the answers they are looking for

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

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What’s possible?
Dave Gerhardt's CMO Dashboard

How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?

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Andrei Zinkevich's ABM Reporting Board

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?

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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

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Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
See HockeyStack in action.
Play with the interactive demo
Too good to be true?
See the live demo.