Content marketing

Give content a seat
at the revenue table. It’s time.

HockeyStack helps content teams measure content’s long-term influence on revenue across channels, franchises and programs so you can build good marketing, not just good media.

Backed by
Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Accelerate demand with content you know drives pipeline

See which website content drives the most demos, trials, customers, pipeline, and/or revenue in both the short-term and long-term. Then accelerate demand by optimizing your organic and paid distribution strategy to include those touchpoints.

See dark social touches within the customer journey

Content gets shared everywhere- even hard to track places. HockeyStack ingests your self-attribution data, then attaches it to the customer’s journey timeline. Now you can see hidden first touches like podcast listens or Slack shares next to the rest of the customer journey.

Measure incremental lift of programs and franchises

For example, see revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader, or video series subscriber vs. non-subscriber. Easily see which programs impact revenue and which don’t so you can up investment or cut funding.

Harvest SEO data to identify high-intent keywords worth paying for

Measure the impact of SEO on your bottom line by tracking organic traffic to closed/won. See which website entry points drive the most pipeline and which don’t, and use that data to identify high-intent keywords for PPC and to optimize your content strategy for revenue.

Goodbye manual data collection. Hello organic growth opportunities.

Data and insights your entire content team can actually use.

Account-level journeys

See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.

Metric builder

Google gives you “new users from organic,” we give you “blog posts with most influence on demo requests by company size.” Whereas platform analytics limits you to pre-configured metrics, you can build custom metrics in HockeyStack using any dimension.

Customizable dashboards

Build the perfect content dashboard without writing a single piece of code or summoning the data ops team. Visualize any meaningful content metric you can imagine in minutes.

Website analytics

Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.

Goodbye manual data collection. Hello organic growth opportunities.

Data and insights your entire content team can actually use.

Account-level journeys

See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.

Metric builder

Google gives you “new users from organic,” we give you “blog posts with most influence on demo requests by company size.” Whereas platform analytics limits you to pre-configured metrics, you can build custom metrics in HockeyStack using any dimension.

Customizable dashboards

Build the perfect content dashboard without writing a single piece of code or summoning the data ops team. Visualize any meaningful content metric you can imagine in minutes.

Website analytics

Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?