Give content a seat at the revenue table. It’s time.
HockeyStack helps content teams measure content’s long-term influence on revenue across channels, franchises and programs so you can build good marketing, not just good media.
Accelerate demand with content you know drives pipeline
See which website content drives the most demos, trials, customers, pipeline, and/or revenue in both the short-term and long-term. Then accelerate demand by optimizing your organic and paid distribution strategy to include those touchpoints.
See dark social touches within the customer journey
Content gets shared everywhere- even hard to track places. HockeyStack ingests your self-attribution data, then attaches it to the customer’s journey timeline. Now you can see hidden first touches like podcast listens or Slack shares next to the rest of the customer journey.
Measure incremental lift of programs and franchises
For example, see revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader, or video series subscriber vs. non-subscriber. Easily see which programs impact revenue and which don’t so you can up investment or cut funding.
Harvest SEO data to identify high-intent keywords worth paying for
Measure the impact of SEO on your bottom line by tracking organic traffic to closed/won. See which website entry points drive the most pipeline and which don’t, and use that data to identify high-intent keywords for PPC and to optimize your content strategy for revenue.
Goodbye manual data collection. Hello organic growth opportunities.
Data and insights your entire content team can actually use.
Account-level journeys
See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.
Metric builder
Google gives you “new users from organic,” we give you “blog posts with most influence on demo requests by company size.” Whereas platform analytics limits you to pre-configured metrics, you can build custom metrics in HockeyStack using any dimension.
Customizable dashboards
Build the perfect content dashboard without writing a single piece of code or summoning the data ops team. Visualize any meaningful content metric you can imagine in minutes.
Website analytics
Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.
Goodbye manual data collection. Hello organic growth opportunities.
Data and insights your entire content team can actually use.
Account-level journeys
See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.
Metric builder
Google gives you “new users from organic,” we give you “blog posts with most influence on demo requests by company size.” Whereas platform analytics limits you to pre-configured metrics, you can build custom metrics in HockeyStack using any dimension.
Customizable dashboards
Build the perfect content dashboard without writing a single piece of code or summoning the data ops team. Visualize any meaningful content metric you can imagine in minutes.
Website analytics
Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”