Measure, forecast, and predict contribution
HockeyStack uses marketing mix modeling (MMM), incremental modeling, predictive modeling, and attribution modeling to measure, forecast, and predict marketing contribution across your entire GTM.
Marketing mix modeling (MMM)
Marketing mix modeling measures the incremental contribution of macro-level marketing activities like brand and channel performance, online and offline, paid and organic. With MMM, we can forecast revenue, simulate different budget scenarios, and eliminate wasted spend across your entire channel mix without needing user-level data.
Go beyond attribution with incrementally
We use lift reports (incrementality testing) to measure the incremental revenue influence of channels and campaigns. For example, if you want to understand how likely people who have seen your specific campaign are to become an opportunity vs. those who haven't; or, how likely your audience is to book a demo if they read your blogs versus those who didn't.
Forecasting and budgeting
Forecast your paid spend and get budget recommendations based on your budget and pipeline goal using Marketing Mix Modeling.
What's possible?
Basic revenue
Measure baseline revenue (revenue from sales that come to you on their own, without direct response ads) so you can better measure the long term effectiveness of brand activity.
Incrementally
Statistical modeling helps better understand the cause and effect relationship between activities and outcomes so you can cut spend from programs that don’t drive incremental revenue.
Online and offline
Measure effectiveness online and offline, from cTV and paid media to traditional TV and print.
Paid and organic
Zoom in on specific ad creative or blog posts to estimate their incremental influence on pipeline.
Forecasting
Leverage historical data to forecast future revenue targets and the activities and spend you’ll need to hit them.
Budget optimization
Simulate what new customer growth would look like at different budgets, and identify points of diminishing return on ad platforms before you hit them so you don’t waste money.
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
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