With there being so much talk in the industry about creating demand and providing value, one man sets out to prove them all wrong and show that Marketing's job has always been, and will always be, about collecting leads that will never close.
Starring:
Category:
A soon-to-be-quickly-growing collection of all of HockeyStack's commercials, animated videos, and more.
What do marketers find difficult to track? Courtney Murray takes suggestions from our community and uses HockeyStack to create dashboards to track those exact things.
Starring:
Category:
Canberk Baker goes over advanced performance marketing tactics and methods in this original series.
B2B buying behavior is changing... so what do we do about it? Join Alice de Courcy (Global CMO at Cognism), Fran Langham (Global Head of Demand Gen at Cognism), and Liam Bartholomew (VP of Marketing at Cognism) as they tactics and strategies to help you reach modern, self-serve, B2B buyers.
Starring:
Category:
Peep Laja conducts actual message testing on B2B sites with real target audiences.
What do marketers find difficult to track? Courtney Murray takes suggestions from our community and uses HockeyStack to create dashboards to track those exact things.
Starring:
Category:
He's an icon, a legend, and the most talked about man in the industry - for all the wrong reasons.
With there being so much talk in the industry about creating demand and providing value, one man sets out to prove them all wrong and show that Marketing's job has always been, and will always be, about collecting leads that will never close.
Starring:
Category:
Thoughtful marketing advice, ideas, and tactics in this gaming series by Obaid Durrani.
Emir and Obaid break down everything related to Attribution 2.0 and how marketers and leadership teams can adopt it to achieve more efficient revenue growth in these short 5 to 10 minute episodes.
Starring:
Category:
Canberk Baker goes over advanced performance marketing tactics and methods in this original series.
Aaron Morrissey stars in these epic tales about Heath Jenkins and his travels across our great nation, revealing how he accidentally invented the Sales & Marketing tactics we use today.
Starring:
Category:
Marketer vents to his therapist about the day-to-day life of a B2B marketer in SaaS land.
Laugh at Marketer's pain as he vents to Therapist about his struggles working at a software company, his leadership team's low confidence in creative marketing, and Greg.
Starring:
Category:
Entertainment
He's an icon, a legend, and the most talked about man in the industry - for all the wrong reasons.
With there being so much talk in the industry about creating demand and providing value, one man sets out to prove them all wrong and show that Marketing's job has always been, and will always be, about collecting leads that will never close.
Starring:
Category:
A soon-to-be-quickly-growing collection of all of HockeyStack's commercials, animated videos, and more.
Aaron Morrissey stars in these epic tales about Heath Jenkins and his travels across our great nation, revealing how he accidentally invented the Sales & Marketing tactics we use today.
Starring:
Category:
A look into the funny behavior of different kinds of marketers.
Laugh at Marketer's pain as he vents to Therapist about his struggles working at a software company, his leadership team's low confidence in creative marketing, and Greg.
Starring:
Category:
Edutainment
Natalie and Ben team-up in this spinoff series to grade the quality of different lead sources.
B2B buying behavior is changing... so what do we do about it? Join Alice de Courcy (Global CMO at Cognism), Fran Langham (Global Head of Demand Gen at Cognism), and Liam Bartholomew (VP of Marketing at Cognism) as they tactics and strategies to help you reach modern, self-serve, B2B buyers.
Starring:
Category:
Courtney Murray uses HockeyStack to build dashboards for things B2B marketers find difficult to track.
What do marketers find difficult to track? Courtney Murray takes suggestions from our community and uses HockeyStack to create dashboards to track those exact things.
Starring:
Category:
An original series where we interview our own customers and go through their customer journey, from first-touch to closed won and beyond.
Emir and Obaid break down everything related to Attribution 2.0 and how marketers and leadership teams can adopt it to achieve more efficient revenue growth in these short 5 to 10 minute episodes.
Starring:
Category:
Documentaries
A behind-the-scenes look at how HockeyStack's founding team built the company.
The Worst Marketer In The World shares his thoughts on single-touch attribution.
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1
Paid Ads Report
In the pilot episode of CYDI, Emir Atli creates a paid ads dashboard that shows MQLs, deals created, deals closed won, ad spend, CPC, and more in 1 minute and 15 seconds.
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1
The Never-ending Debate Between Marketers & Leadership
Obaid goes over the never-ending debate between leadership and marketers, and how it can positively or negatively impact a marketer's career.
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1
How Cold Emails Were Invented
Heath Jenkins, The World's First Traveling Salesman, accidentally invents the unsolicited letter in 1813, which would evolve into the cold email a couple hundred years later.
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1
An Introduction to HockeyStack
Emir Atli explains what HockeyStack is, how it works, and benefits in this quick introduction to HockeyStack.
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1
Updates from the week of 6.5.23
In the first episode of Changelog, Arda Bulut talks about the new "CMO View" feature in HockeyStack's Journeys, the new podcast attribution feature, how HockeyStack can now track LinkedIn ad video views and completions, updates to the no-code dashboard builder, and more.
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1
Identifying High-Intent Accounts
Emir Atli discuss how to use HockeyStack to identify high-intent accounts by building a report that shows all identified companies and your intent signals, as well as how you can use this information, then shows an example report and how to build it.
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Content Journey: Establishing Purposes & Segmenting Your Audience
Obaid breaks down The Content Journey, a concept from The Easy Mode Framework, which helps marketers establish the purposes behind their content, as well as define and segment their audience.
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1
Podcasting
Marketer vents to his therapist about his company not believing in their podcast, and being bullied by the Sales team.
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1
Attribution is not only about proving ROI
Emir and Obaid go over why attribution is not only about proving ROI, why teams need to stop trying to give credit to single touchpoints, and why they should be trying to understand the collective impact of all their efforts instead.
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1
Content Marketers Be Like
Obaid shows what its like learning about content marketing from content marketers who only believe in blog posts.
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1
Mike Fynn from Aquant
In the first episode of The Customer Journey, Ognjen sits down with Mike Fynn from Aquant to discuss how they use HockeyStack, the outcomes it has helped them achieve, and more.
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1
Part 1
Alternate-universe Obaid has several mind-blowing realizations that are far ahead of their time.
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1
Part 1, The Stalking
ERP is a software company that can help you increase your productivity. And they'll go to any lengths to make sure you know that.
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1
The Takeoff
The first HockeyStack documentary, The Takeoff provides viewers with a look at the challenges Bugra, Emir, and Arda faced leading up to their acceptance in the Y Combinator 2023 winter batch.
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1
Lucky You
Obaid's first marketing rap song. It is a cover of 'Lucky You' by Joyner Lucas and Eminem. He essentially covers Joyner Lucas' verse while keeping the same rhyme scheme and changing the words to be marketing related.
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1
101, 201, & 301 Summaries of LinkedIn Ads
Canberk has managed ad spend ranging from $300 per month to multi-million dollars per month. In this first episode of ROASted, he dives deep on making the most of your ad spend on LinkedIn.
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1
How The Buyer's Journey Has Changed
B2b Ross goes over how things have changed when it comes to our buyer's journeys and why the old way of doing things doesn't work anymore.
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1
Rob Hoffman
Rob Hoffman, the CEO of Contact Studios, joins Max and Max on The Game Show.
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1
Eli Rubel
Emir chats with Eli about scailng startups and working with companies like Loom, G2, and Calm.
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1
Chili Piper
Peep puts Chili Piper to the test and sees how their audience feels about their website, positioning, and messaging.
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1
Be more than just sales support
Alice and Liam discuss how B2B buying behaviour has changed, how marketing teams can best reach self-serve B2B buyers, and how to transition away from sales support/lead gen led marketing.
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1
Should You Even Work at a Startup?
In the first episode of Rocket Fuel, Camille and Jay dive deep on the pros and cons of working at a startup to help you decide whether or not the startup route is best for you.
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1
1. Events
Natalie and Ben discuss what they like about events, and what they don't like about them, before grading the quality of event-generated-leads.
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1
On Impressive Job Titles
The Worst Marketer In The World discusses his (very) impressive job titles.
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1
High-Intent Reports
Courtney takes just 46 seconds to create a dashboard for high-intent and engaged accounts that tracks LinkedIn ads impressions, pricing page views, blog post views, contact sales submissions, and more.
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1
LinkedIn Is A Poor Representation of Our Industry
Obaid discusses how LinkedIn is not an accurate representation of the overall MarTech talent pool and why considering the every-day marketer is important.
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1
How Product Demos Were Invented
Heath Jenkins, The World's First Traveling Salesman, accidentally invents the product demo in 1824.
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1
How HockeyStack's Tracking Works
Emir explains how HockeyStack's script tracks all user activity on your website, how HockeyStack identifies users on your website, and how it combines data from multiple sources to create customer journeys.
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1
Updates from the week of 6.22.23
Arda goes over the new Reddit Ads and Bing Ads integrations, new LinkedIn-related updates to HockeyStack, such as improved tracking and offline conversions, the new Sequences feature, the ability to group campaigns by ad creative, and a lot more in this second episode of Changelog.
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1
Organic Traffic Analysis
Emir explains how to analyze organic website traffic and how it turns into pipeline by using the Organic Traffic template on HockeyStack, how to customize the report, and more.
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1
Memorable Experiences In Marketing: A Detailed Breakdown
A look at what it means to create memorable experiences in marketing, how marketing teams can do so, and the impact it has on your audience, prospects, and customers in the short, mid, and long-term.
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1
Gifting
Marketer visits his therapist to complain about his company not letting him send gifts to prospects, and Greg's disdain for cookies.
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1
The industry still relies on flawed attribution
Emir and Obaid talk about how most companies still incorrectly use attribution, how they attribute the wrong channels as revenue drivers, and their lack of investment in brand building due to it being harder to track.
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1
LinkedIn Gurus Be Like
Obaid takes shots at LinkedIn gurus, their selfies, and their obsession with copywriting.
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Part 2
Alternate-universe Obaid ponders the meaning of many truths that have long-escaped marketers and reaches a new level of enlightenment.
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1
Media Company
In early 2022, when everyone was talking about "building a media company," but no one had any idea what anyone was talking about when they said that, Obaid tried taking a shot at what the advice meant.
In this episode, the focus is on mastering the campaign types and objectives on Linkedin Ads. Canberk dives deep into all Linkedin campaign types, objectives, and bidding strategies.
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1
Remi Lauer
Remi Lauer, the founder of Bulldozer Content, joins Max and Max on The Game Show.
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1
How Events Have Changed
B2b Ross reminisces about how events used to be in the B2B industry, and talks about how things can be done differently today.
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1
Gabriel Barboza & Gabriel Duarte from Incognia
Ognjen talks to Gabriel and Gabriel from Incognia to better understand their customer journey.
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1
Silvio Perez
Emir chats with Silvio about scaling paid ads for B2B SaaS.
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1
Metadata
Peep puts Metadata to the test and sees how their audience feels about their website, positioning, and messaging.
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1
Easy Mode content framework
Fran is joined by Todd Clouser and Obaid Durrani. To unpack their full 'Easy Mode' content framework, and how it's re-shaped Cognism's content strategy.
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1
30, 60, 90 Day Plans
Camille and Jay dive deep into how you should create your 30, 60, 90 day plan as a solo marketer or a marketer joining a small marketing team.
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1
Part 2, Vader's Journey
Zeus is furious when he finds Darth Vader in Valhalla, but Goku and Hercules are there to take a deeper look into his journey...... using HockeyStack.
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1
Google
Natalie and Ben talk about leads from Google, then grade the overall quality of Google leads.
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1
On Unsolicited Marketing Advice
The Worst Marketer In The World shares his unsolicited marketing advice.
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1
LinkedIn Ads Influence on Pipeline
Tim Davidson wanted to see a report that shows LinkedIn ads' influence on pipeline and close rates, so Courtney built it in less than 90 seconds.
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1
The Two Goals of a B2B SaaS Marketer
Obaid goes over how he'd summarize the quickly-evolving role of a B2B SaaS marketer while accounting for their growing areas of focus and responsibilities.
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1
How Attribution Was Invented
Heath Jenkins, The World's First Traveling Salesman, accidentally invents attribution in 1817.
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1
How HockeyStack's Customization Works
Emir goes over how any HockeyStack user can easily create their own reports with the no-code dashboard builder, how HockeyStack's Goals feature works, and more.
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1
Paid Ads Analysis
Emir breaks down all of the data and insights you can extract from the Paid Traffic dashboard template and how to customize it.
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1
A Better Way to Repurpose Your Content
A different perspective on content repurposing that focuses on delivering the same substance through different concepts, rather than recreating existing assets into different formats.
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1
Demand Gen Marketers Be Like
Obaid pokes fun at demand gen marketers and the hype around dark social.
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1
Attribution is about collecting more data
Emir and Obaid talk about how the perfect attribution model doesn't exist, why self-reported attribution is a good, but limited start, and the need to collect more data to better understand complex buyer journeys.
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Part 3
Alternate-universe Obaid asks questions that have the power to build new worlds.
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1
Substance & Delivery
Obaid explains the concept of 'substance and delivery' through a song that is meant to be an example of providing unique substance through creative delivery.
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1
Do More With Less
Marketer vents to Therapist about his leadership wanting him to "do more with less," and Greg's rookie requests.
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1
Updates from the week of 7.24.23
Arda goes over the addition of Slack notifications, dynamic UTMs, column filters, the Microsoft Dynamics integration, and more.
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1
Obaid Durrani
Obaid Durrani, Head of Content @ HockeyStack, joins Max and Max on The Game Show.
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1
Mayple
Peep puts Mayple to the test and sees how their audience feels about their website, positioning, and messaging.
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1
Budget Allocation for LinkedIn Campaigns
In this episode, Canberk goes deep on how to handle your budget, both overall and on Linkedin. He also talks about how he divides the budget based on different regions and types of customers.
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1
How Attribution Has Changed
B2b Ross discusses how attribution has evolved from figuring out who gets credit to better understanding the buyer's journey.
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1
Marketers can't rely on outdated tactics
Fran is joined by Gaetano DiNardi and Canberk Beker. To unpack Cognism's tactical playbook and how to match your tactics to how buyers BUY in 2023.
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1
Minimum Viable Tech Stack
Camille and jay discuss what their tech stacks would look like as a small marketing team just starting out or as solo marketers.
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1
Competitors
Ben and Natalie break down how they feel about leads that came from competitors and provide their overall score.
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1
On Podcasting
The Worst Marketer In The World shares his thoughts on podcasting.
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1
How Infographics Were Invented
Heath Jenkins, The World's First Traveling Salesman, accidentally invents infographics in 1829.
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1
Analyze LinkedIn Influence
Emir shows you how to create reports that will help you analyze and understand how LinkedIn ads and LinkedIn organic social influence your pipeline.
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1
Using Your LinkedIn to Create Demand for Your Company
A guide on how B2B SaaS marketers can use their personal LinkedIn profile and activity to create demand for their company, drive pipeline, and build brand recall.
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1
To The Moon
A cover of "To The Moon" by JNR Choi and Sam Tompkins, Obaid inspires marketers to step out of their comfort zones and do more creative marketing.
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1
Connecting HubSpot & Salesforce Data
In under 90 seconds, Courtney builds a funnel that shows different sources and how they lead up to pipeline stages with conversion rates, average time, and drop-off rates.
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1
Product Association
Considering product association, or the outcomes someone thinks of when they consider your product, during the ideation phase helps you come up with concepts you can create memorable, yet informative content around.
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1
Justin Rowe
Justin Rowe, CMO of Impactable, joins Max and Max on The Game Show.
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1
PandaDoc
Peep puts PandaDoc to the test and sees how their audience feels about their website, positioning, and messaging.
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1
Paid social strategy and ad creative deep dive
Canberk Beker is joined by Tim Hughes to unpack Cognism's strategy for a masterclass on how we created our top performing paid social ads, complete with a deep dive of our best creatives.
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1
Updates from the week of 8.21.23
Arda recaps recent changes ranging from smaller tweaks, such as tweaks to the Freshworks and Demandbase integrations, to larger updates, like Lift Reports.
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1
How The Marketing Funnel Has Changed
B2b Ross breaks down why The Marketing Waterfall, otherwise known as TOFU, MOFU, and BOFU content just won't cut it anymore.
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1
Scaling the Linkedin Campaigns
Canberk goes over how to scale your LinkedIn ad campaigns in a scenario where your budget is growing - but your audience size isn't.
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1
Event Marketing & Trade Shows
Camille and Jay discuss how small marketing teams can and should approach B2B events.
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1
On Category Creation
The Worst Marketer In The World shares his thoughts on category creation.
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1
Blog Categories that Drive Revenue
Courtney creates a report that shows the blog categories that drive revenue, using deals created, MQLs, SQLs, pipeline value, and customers.
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1
How Influencers Came To Be
Heath Jenkins, The World's First Traveling Salesman, accidentally becomes the world's first influencer in 1836.
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1
It's Lavender, Duh
Obaid teamed up with Will Ballance, CEO and Co-founder of Lavender, to create a song and music video for Lavender, an AI email-writing software.
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1
Emilia Korczynska
Emilia Korczynska, Head of Marketing @ UserPilot, joins Max and Max on The Game Show.
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1
Moments of Impact
Obaid goes over the idea of 'moments of impact' while playing the greatest video game of all time, Elden Ring.
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1
Loom
Peep puts Loom to the test and sees how their audience feels about their website, positioning, and messaging.
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1
Idea-Driven Content
Obaid breaks down a concept he created called 'Idea-Driven Content,' which is a way to understand what it means to create "good content," and then consistently create it without struggling.
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1
Finding the right places to create demand
Gaetano DiNardi is joined by Jamie Skeels and Amy Collins to unpack demand creation and give a sneak peek into Cognism's complete framework for creating demand.
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1
Updates from the week of 9.11.2023
Arda dives into a bunch of new updates, ranging from automatic lead scoring to the ActiveCampaign integration.
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1
How Content Has Changed
In this episode, B2b Ross discusses how content has evolved over time from being SEO-driven to audience-and-narrative-driven.
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1
Campaign Quality Score
Canberk discuss Campaign Quality Scores, a LinkedIn feature that directly impacts the delivery of your ads.
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1
On Gated Content
The Worst Marketer In The World shares his thoughts on gated content.
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1
Search Terms & Their ROI
Courtney builds a dashboard that shows Google ads keyword performance by breaking down search terms and their ROI.
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1
HockeyStack
After taking a break from writing and recording marketing-related rap music, Obaid attempts to get back into the mix with a rap song about HockeyStack, while trying to build the song itself on a creative concept.
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1
Teams need to build their goals on company goals
Emir and Obaid talk about why teams need to base their goals on company goals, communicate better, and have a shared focus on new revenue, product usage, and user retention.
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1
How Pitch Slaps Were Invented
Heath Jenkins, The World's First Traveling Salesman, accidentally invents pitch slapping in 1832.
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1
Sam Kuehnle
Sam Kuehnle, VP of Marketing @ Loxo, joins Max and Max on The Game Show.
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1
Exit Five
Peep puts Exit Five to the test and sees how their audience feels about their website, positioning, and messaging.
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