Canberk Beker goes over advanced performance marketing tactics and methods in this original series.
101, 201, & 301 Summaries of LinkedIn Ads
Canberk has managed ad spend ranging from $300 per month to multi-million dollars per month. In this first episode of ROASted, he dives deep on making the most of your ad spend on LinkedIn.
LinkedIn Campaign Types, Objectives, & Bidding Strategies
In this episode, the focus is on mastering the campaign types and objectives on Linkedin Ads. Canberk dives deep into all Linkedin campaign types, objectives, and bidding strategies.
Budget Allocation for LinkedIn Campaigns
In this episode, Canberk goes deep on how to handle your budget, both overall and on Linkedin. He also talks about how he divides the budget based on different regions and types of customers.
Scaling the Linkedin Campaigns
Canberk goes over how to scale your LinkedIn ad campaigns in a scenario where your budget is growing - but your audience size isn't.
Campaign Quality Score
Canberk discuss Campaign Quality Scores, a LinkedIn feature that directly impacts the delivery of your ads.
Summary of Reporting Metrics
Canberk goes over the summary of reporting metrics by campaign objectives on LinkedIn.