Predictive intent

Replace arbitrary lead scoring with the precision of A.I.

HockeyStack uses predictive analytics to identify buying intent by comparing current journeys to historical closed/won journeys. Say goodbye to unreliable lead scoring. Say hello to high-intent leads.

Backed by
Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Take the guesswork out of intent scoring

Stop guessing what a high-intent journey looks like based on page visits or behaviors. HockeyStack knows- we track and analyze journeys from people who actually bought. Replace arbitrary points systems with the precision of machine learning. 

Prioritize high intent leads for sales targeting

HockeyStack uses reverse IP-lookup to reveal identities of high-intent accounts before they reveal themselves. Now marketing can feed sales with prospects you know want to buy. Marketing and sales, aligned. 

Increase response rates with personalized outreach

HockeyStack tracks touchpoints of every member in a high-intent account. See who in the buying committee has visited your website and what pages they’ve visited so you can tailor outbound messaging to their interests. 

Distribute content buyers want most

What content influences high-intent prospects and buyers most on their path to purchase? Distribute that content with paid and organic promotion to prime future prospects with information that drives incremental contribution. 

Features

Automated alerts

Send automated Slack or email alerts to sales when the algorithm identifies high intent, complete with company info and a direct link to their buyer journey inside HockeyStack.

List exports

Export high-intent accounts via CSV so you can import them into your paid ads platforms or sales sequencing for efficient targeting.

High-intent cohorts

Analyze high-intent accounts deeper by segmenting them into a custom cohort. Further splice that segment by ICP, product, region, or another criteria to see how different buyers buy.

Iterative modeling

HockeyStack uses historical closed/won touchpoints to train its predictive algorithm. Over time, as you accumulate more closed/won journeys, the algorithm gets more accurate on its own.

Features

Automated alerts

Send automated Slack or email alerts to sales when the algorithm identifies high intent, complete with company info and a direct link to their buyer journey inside HockeyStack.

List exports

Export high-intent accounts via CSV so you can import them into your paid ads platforms or sales sequencing for efficient targeting.

High-intent cohorts

Analyze high-intent accounts deeper by segmenting them into a custom cohort. Further splice that segment by ICP, product, region, or another criteria to see how different buyers buy.

Iterative modeling

HockeyStack uses historical closed/won touchpoints to train its predictive algorithm. Over time, as you accumulate more closed/won journeys, the algorithm gets more accurate on its own.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?