First-party and third-party intent data together
Intent is a black box. Tens of companies provide intent scores, but when it comes to explaining the why, they don't show you the full picture. And, there’s HockeyStack.
Blend intent together
You might be using other intent data providers, and G2, and Sales Navigator - what if you were to blend all these intent scores together, alongside what's happening on your website and ads?
See beyond intent
Your teams need to see the high-intent accounts, but they also need to identify who, and understand why. HockeyStack not only shows you the intent scores but also explains why their intent score is high or low.
Measure intent sources
Which intent signals work better for your sales teams when they outbound? Which intent signals bring more qualified inbound pipeline? What intent signals work better together? You can identify all of these easily with the intent lift reports.
Build intent audiences
Create target account lists with first-party and third-party intent together, sync them directly to Linkedin or Display Network, and get notified in real-time when these accounts are on your website and visiting specific pages.
What's possible?
Campaign lift
Will you lose any sales if you paused branded search campaigns? Do LinkedIn ad impressions drive leads, even if people don't click? Does a certain channel influence deals more than another?
Lift will tell you.
Content lift
What impact doe website live demo views have on demos booked? Does you in-feed content influence your leads? Does a specific product page influence more than others?
Lift will tell you.
Program lift
How much influence does your newsletter have on leads? Do viewers of your video series convert higher than non-viewers? If you stopped blogging, would it matter?
Lift will tell you.
Messaging lift
Does your messaging motivate action? Does your new ad creative drive more meetings than your old? Does your updated homepage influence SQLs more than before?
Lift will tell you.
G2 Intent Dashboard
How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?
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How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
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