Reports

Uncomplicate marketing reporting, finally.

In HockeyStack, everyone on the GTM team (not just the data team) can create custom reports in a few clicks using our custom report builder. Get the answers and control you need- faster.

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Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Build custom reports from scratch

Other platforms limit reporting to a set of pre-built templates. We don’t. In HockeyStack, you can build custom reports from scratch and examine performance across platforms and channels using funnels, tables, charts, or numbers. All in a few clicks.

Say goodbye to reporting silos

Marketing is the most monitored and reported department in every business. Yet most of those reports live in team or platform silos. In HockeyStack, anyone can build reports using data across teams, campaigns, and platforms- even the ones they don’t manage.

Share reports with a click

Give report access to specific team members who have logins, export views and send them manually, or share report dashboards with anyone using a view-only link. Share report access only with those who need it.

What’s possible?

Report on any metrics. But here’s some common use cases.

Funnel reports

We use a GDPR-compliant, cookieless script to track visitor touchpoints throughout their journey. More reliable data than ad platforms. Three year lookback window. One snippet of code on your website.

Revenue attribution reports

Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.

Lift reports

See each touch point of every stakeholder in a single account-level calendar view. Or drill down to list view to see granular data like scroll depth, pages visited, time on site, and CRM properties.

Cohort reports

Use our reverse IP-lookup add-on to identify high-intent segments or ideal customers, export those businesses from HockeyStack, then upload them into ad platforms for better targeting.

What’s possible?

Report on any metrics. But here’s some common use cases.

Funnel reports

We use a GDPR-compliant, cookieless script to track visitor touchpoints throughout their journey. More reliable data than ad platforms. Three year lookback window. One snippet of code on your website.

Revenue attribution reports

Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.

Lift reports

See each touch point of every stakeholder in a single account-level calendar view. Or drill down to list view to see granular data like scroll depth, pages visited, time on site, and CRM properties.

Cohort reports

Use our reverse IP-lookup add-on to identify high-intent segments or ideal customers, export those businesses from HockeyStack, then upload them into ad platforms for better targeting.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?