Track and visualize all your sales and marketing goals, KPIs, and reports using HockeyStack’s no-code, customizable dashboards. Flexible enough for operations and easy enough for the entire team to use.
Build unlimited dashboards for campaigns, products, teams, roles, and goals. Always have your most important reports on hand, at a glance, and updated in real-time. Ensure visibility and access for everyone.
Where other dashboard software stops, we start. HockeyStack is fully customizable, allowing users to create custom filters, cohorts, and segments for more granularity.
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Stop hiding actionable insights in legacy tools nobody can use. In HockeyStack, anyone can build custom dashboards using a simple drag-and-drop interface. No code, favors, or data engineering degree required. We also have a template library with examples from our team, our customers, and celebrities that you can use as a customer.
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HockeyStack has all single touch and multi touch attribution models out of the box to add to your reports. Add any model to any column or report to measure performance.
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Multi touch attribution is perfect for direct response conversion tracking. Do LinkedIn ad impressions drive demos, even if they don’t get clicked? What keywords drive qualified pipeline and revenue? What pre and post demo touchpoints do paid buyers engage with most? Attribution will tell you.
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Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Create custom dashboards for anything. But here’s some popular use cases.
Make it easy to monitor team-level KPIs. Build dashboards for specific teams or roles, like demand generation, paid media, content marketing, ABM, email or events.
Analyze campaigns that span different channels- in one dashboard. For example, need to analyze a Google campaign, LinkedIn campaign, and webinar series that all support the same campaign? Done.
Keep critical board metrics a glance away. Create a custom dashboard with CAC:LTV, CAC payback, marketing influenced pipeline, marketing/sales spend analysis, unit economics, and funnel metrics.
Surface deeper insights on specific customer segments. Build custom dashboards for personas, regions, products, or price points.
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
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