Build custom dashboards with no code.

Track and visualize all your sales and marketing goals, KPIs, and reports using HockeyStack’s no-code, customizable dashboards. Flexible enough for operations and easy enough for the entire team to use.

Trusted by GTM teams around the world
Monitor performance
at a glance

Build unlimited dashboards for campaigns, products, teams, roles, and goals. Always have your most important reports on hand, at a glance, and updated in real-time. Ensure visibility and access for everyone.

Filter, segment, and customize

Where other dashboard software stops, we start. HockeyStack is fully customizable, allowing users to create custom filters, cohorts, and segments for more granularity.

Build dashboards on your own — without a data team

Stop hiding actionable insights in legacy tools nobody can use. In HockeyStack, anyone can build custom dashboards using a simple drag-and-drop interface. No code, favors, or data engineering degree required. We also have a template library with examples from our team, our customers, and celebrities that you can use as a customer.

Add attribution models

HockeyStack has all single touch and multi touch attribution models out of the box to add to your reports. Add any model to any column or report to measure performance.

Use lift reports to see incremental influence

Multi touch attribution is perfect for direct response conversion tracking. Do LinkedIn ad impressions drive demos, even if they don’t get clicked? What keywords drive qualified pipeline and revenue? What pre and post demo touchpoints do paid buyers engage with most? Attribution will tell you.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

What’s possible?

Create custom dashboards for anything. But here’s some popular use cases.

Team dashboards

Make it easy to monitor team-level KPIs. Build dashboards for specific teams or roles, like demand generation, paid media, content marketing, ABM, email or events.

Campaign dashboards

Analyze campaigns that span different channels- in one dashboard. For example, need to analyze a Google campaign, LinkedIn campaign, and webinar series that all support the same campaign? Done.

Board meeting dashboards

Keep critical board metrics a glance away. Create a custom dashboard with CAC:LTV, CAC payback, marketing influenced pipeline, marketing/sales spend analysis, unit economics, and funnel metrics.

Segment dashboards

Surface deeper insights on specific customer segments. Build custom dashboards for personas, regions, products, or price points.

What’s possible?
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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

Go to case study


Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study


Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
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