Uncomplicate marketing reporting, finally.
In HockeyStack, everyone on the GTM team (not just the data team) can create custom reports in a few clicks using our custom report builder. Get the answers and control you need- faster.
Build custom reports from scratch
Other platforms limit reporting to a set of pre-built templates. We don’t. In HockeyStack, you can build custom reports from scratch and examine performance across platforms and channels using funnels, tables, charts, or numbers. All in a few clicks.
Say goodbye to reporting silos
Marketing is the most monitored and reported department in every business. Yet most of those reports live in team or platform silos. In HockeyStack, anyone can build reports using data across teams, campaigns, and platforms- even the ones they don’t manage.
Share reports with a click
Give report access to specific team members who have logins, export views and send them manually, or share report dashboards with anyone using a view-only link. Share report access only with those who need it.
What’s possible?
Report on any metrics. But here’s some common use cases.
Funnel reports
We use a GDPR-compliant, cookieless script to track visitor touchpoints throughout their journey. More reliable data than ad platforms. Three year lookback window. One snippet of code on your website.
Revenue attribution reports
Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.
Lift reports
See each touch point of every stakeholder in a single account-level calendar view. Or drill down to list view to see granular data like scroll depth, pages visited, time on site, and CRM properties.
Cohort reports
Use our reverse IP-lookup add-on to identify high-intent segments or ideal customers, export those businesses from HockeyStack, then upload them into ad platforms for better targeting.
What’s possible?
Report on any metrics. But here’s some common use cases.
Funnel reports
We use a GDPR-compliant, cookieless script to track visitor touchpoints throughout their journey. More reliable data than ad platforms. Three year lookback window. One snippet of code on your website.
Revenue attribution reports
Measure the true impact of your in-feed education by tracking LinkedIn ad impressions that don’t get clicks but that do convert through branded or direct traffic later. Yes, seriously.
Lift reports
See each touch point of every stakeholder in a single account-level calendar view. Or drill down to list view to see granular data like scroll depth, pages visited, time on site, and CRM properties.
Cohort reports
Use our reverse IP-lookup add-on to identify high-intent segments or ideal customers, export those businesses from HockeyStack, then upload them into ad platforms for better targeting.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”