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HockeyStack
Academy

Knowledge hub for B2B marketers.

Better Marketing

Explore different strategies to create unique and memorable user journeys.

Better Measurement

Discover how to analyze organic traffic, paid ads, Linkedin influence, and high-intent accounts.

Learn HockeyStack

Become a HockeyStack expert.

Building Blocks

Learn how HockeyStack works.

In Action

Make the best out of HockeyStack.

Team Picks

Content Marketing

Memorable Experiences

Marketing is all about creating memorable experiences. People come across hundreds of content assets in one day, and there's no way they can remember all of it. What they will remember though is the content that was insightful, interesting, entertaining, or all three.

Better Marketing

Best 11 SaaS Welcome Email Examples

Top 6 Dreamdata Alternatives For 2024

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.

Marketing Mix Modeling

Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.

Average Churn Rate by Industry

Learn HockeyStack

HockeyStack Academy 102 - Step 2.2 - Create your KPI goals

In this step you will learn how to create your own KPI Goals

Attribution 2.0

The Command Center

How did HockeyStack grew by 3x in the first 180 days of 2024? By repositioning, and making data-driven decisions

Top 6 Dreamdata Alternatives For 2024

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.

HockeyStack's Tracking Advantage

Building The Flow

Emir talks about our journey of building The Flow and its revenue influence.

Better Marketing

Best 11 SaaS Welcome Email Examples

Demand Generation

Demand Ladder: A HockeyStack Framework For Accelerating Demand

Latest from hockeystack

The Ultimate Guide on Working Your Territory in Sales

HockeyStack and 30 Minutes to President’s Club bring you tactics to contact key buyers at the right time with messaging that resonates to help you close faster.

Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.