“We needed a central place to collect all information from other platforms. That’s where we leverage HockeyStack today.” - Marty Goldman, Regional Sales Manager
Anvilogic faced challenges in optimizing sales and marketing efforts due to siloed data across multiple platforms. By implementing HockeyStack, Anvilogic consolidated data, created customized dashboards, and gained valuable insights for their sales and marketing teams. The result was improved sales efficiency, enhanced marketing effectiveness, and data-driven decision making, ultimately driving business growth and establishing a data-centric culture within the organization.
Employee Size: 51-200
Industry: Cybersecurity
Headquarters: Palo Alto, California
Anvilogic, a cybersecurity company, sought a centralized platform to consolidate and analyze intent data from various sources. Their previous tool, 6sense, offered limited functionality, restricting data analysis to individual platforms.
Anvilogic faced several challenges in their sales and marketing processes:
“While 6Sense is great, we found a couple of objectives with it. The first objective was that while it had customer journeys; it was limited to one single source of intent data. Be it G2, be it Hubspot, be it anything, it was mapped to that one source. With HockeyStack, we can build multiple dashboards based on multiple data sets.”
“We’re using HockeyStack to understand how our intent data is traveling and how to map that to customers’ journeys.”
Anvilogic implemented HockeyStack to address these challenges. By centralizing data from multiple sources, Anvilogic gained a unified view of customer behavior and preferences. HockeyStack enabled Anvilogic to:
“With HockeyStack, we have the intent data to tell us who, what, and when is relevant.”
By leveraging HockeyStack, Anvilogic achieved the following results:
Moreover, HockeyStack empowered Anvilogic to make data-driven decisions that drove overall business growth. By eliminating the need to switch between multiple tools, the platform streamlined workflows and increased productivity.
“HockeyStack enables much more than just the marketing team. It enables the sales team, the executive, and all the way up to the board level.”
Anvilogic's success story underscores the transformative power of a centralized data platform. By adopting HockeyStack, the company not only improved its sales and marketing performance but also cultivated a data-driven culture. This case study demonstrates the critical role of intent data in optimizing business operations and achieving sustainable growth.