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HockeyStack Academy - Report Example - Showing a Goal’s Influence on Conversion Rates

This is an example of the report showing a goal’s influence on conversion rates

Example H2

Pre-requisites

  • Create the goal for which you want to analyze the impact. In this example we are using Blog Views as the Goal. You can use anything.

Step 1: Build the Touchpoint-Influenced Table

.iframe-container { position: relative; width: 100%; padding-top: 56.25%; /* 16:9 aspect ratio */ overflow: hidden; } .iframe-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none; }

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Step 2: Build the Non-Touchpoint-Influenced Table

.iframe-container { position: relative; width: 100%; padding-top: 56.25%; /* Assuming a 16:9 aspect ratio */ overflow: hidden; } .iframe-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none; }

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Step 3: Add them to your dashboard for easy comparison

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How to interpret the data?

If you see that one of the conversion rates is significantly higher for Touchpoint-Influenced than Non-Touchpoint Influenced, then the touchpoint is impacting that KPI.

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