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HOCKEYSTACK academy

Template Library

Cheat sheets for measuring and reporting on marketing and sales in HockeyStack.

Anvilogic's Sales Performance Dashboard
Sales

Anvilogic's Sales Performance Dashboard

How does Anvilogic measure the effectiveness and impact of their ABM and outbound activities?
Go to the template
ABM
Isaac Ware's ABM and Intent Dashboard
ABM

Isaac Ware's ABM and Intent Dashboard

How Isaac Ware, Director of Demand Generation at UserGems keeps track of his ABM Campaigns and measure Account Intent?
Go to the template
ABM
Jessica Amaral's Marketing and Channel Overview Dashboard
Paid Media

Jessica Amaral's Marketing and Channel Overview Dashboard

How does Jess Amaral, Head of Digital Channels at RELEX Solutions measure ROI across different channels
Go to the template
Paid Media
Whitney O'Brien's Email Strategy ROI Dashboard
Reports

Whitney O'Brien's Email Strategy ROI Dashboard

How does Whitney O’Brien, Senior Email Marketing Manager at Level Access, measure the ROI of the email strategy?
Go to the template
Reports
KPIs
Efficiency of Inbound & Outbound Activities at Scale
KPIs

Efficiency of Inbound & Outbound Activities at Scale

This dashboard provides insights into sales and marketing activities that lead to pipeline and revenue generation.
Go to the template
KPIs
G2 Intent Dashboard
ABM

G2 Intent Dashboard

How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?
Go to the template
Reports
ABM
ActiveCampaign's Newsletter Vitals Dashboard
Reports

ActiveCampaign's Newsletter Vitals Dashboard

With over 1M subscribers, how does ActiveCampaign measure their newsletter’s contribution to revenue?
Go to the template
Content
Cohorts
Reports
Sales Activity Board
Sales

Sales Activity Board

Which activity from sales reps, and how much of it, leads to higher win rates and more pipeline generation?
Go to the template
Cohorts
Sales
Reports
Google PPC Revenue Report
Reports

Google PPC Revenue Report

How can you optimize PPC keywords for pipeline and revenue?
Go to the template
Sales
Reports
Content
ABM
High-Intent Cohort Report
Demand Gen

High-Intent Cohort Report

How does HockeyStack use predictive analytics to score buyer intent more accurately?
Go to the template
Demand Gen
Reports
Paid Media
Channel Partners Dashboard
Cohorts

Channel Partners Dashboard

How do you measure marketing's influence on channel partner deals?
Go to the template
Cohorts
ABM
Reports
Content
Content Incrementality: Live Demo Lift
C-Suite/VP/ Director

Content Incrementality: Live Demo Lift

How do you know if your live demo produces more or better quality leads than you'd produce without it?
Go to the template
C-Suite/VP/ Director
Cohorts
ABM
Content
Demand Gen
Content Incrementality: Blog Posts
Cohorts

Content Incrementality: Blog Posts

Is there a correlation between the # of blog posts an account reads and how much they spend?
Go to the template
Reports
ABM
Content
Sales
In-Person Event Report
Sales

In-Person Event Report

If you host a booth at an event, how can you measure the short-term and long-term influence on revenue?
Go to the template
Sales
KPIs
ABM
Reports
Product Performance Dashboard
C-Suite/VP/ Director

Product Performance Dashboard

How do you measure performance for individual products so you can identify best fit customers and marketing influence?
Go to the template
C-Suite/VP/ Director
Content
Reports
ABM
Demand Gen
Cross-sell/Upsell Expansion Report
Reports

Cross-sell/Upsell Expansion Report

How do you measure the performance of your expansion strategy?
Go to the template
Reports
C-Suite/VP/ Director
ABM
Sales
Qualified Chatbot Lift Report
Reports

Qualified Chatbot Lift Report

How do you know if your chatbot is filling your pipeline with better leads, faster, or just taking credit for pipeline that would have happened anyway?
Go to the template
Reports
Sales
Paid Media
Deals Overview Dashboard
KPIs

Deals Overview Dashboard

This dashboard provides consolidated insight into leads, pipeline, and deals, focusing not only on the ROI of each channel but also offering a uniform overview of your company's marketing and sales performance.
Go to the template
C-Suite/VP/ Director
Reports
KPIs
Self-Reported Attribution Report
Reports

Self-Reported Attribution Report

How do you connect self-reported attribution to revenue, without spending hours in spreadsheets?
Go to the template
Reports
Content
C-Suite/VP/ Director
Demand Gen

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