FUNNELS
Identify every activity in every action.

HockeyStack offers three different funnels for three different use cases, allowing you to understand not only the cause but also the impact of each activity.

Trusted by GTM teams around the world
Reverse funnel

HockeyStack is the only tool that enables you to understand your buyer journey not only from the first impression to revenue but also in reverse, from revenue backwards. This allows you to easily identify how much various activities impacted your funnel.

Auto funnels

What are the most common activities from point A to point B? All you need to do is choose your points, such as Website Visit to Revenue, and HockeyStack will show you the most common paths between these two points.

Classic funnels

Understand the impact of each stage across your journey. With HockeyStack, you can create funnels with any datapoint you want and see which stages cause drop-offs and which stages have higher conversions.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

No items found.
What’s possible?
No items found.
TEMPLATE LIBRARY
Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

Go to case study

5x

Return on ad spend in paid social

25%

Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study

6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

Go to case study

2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
See HockeyStack in action.
Play with the interactive demo
Too good to be true?
See the live demo.